The Kate Spade x Heinz Designer Collection will give a unique flavour to fashion this season
You’ll probably want to “ketchup” this cool Kate Spade x Heinz collection
Fashion finds inspiration in every nook and corner; whether it’s in the world’s most beautiful places or in everyday routine. However, we never expected it to be found on the kitchen shelves as well. New York-based designer label Kate Spade has collaborated with food brand Heinz this summer and though it’s an unexpected partnership, it promises to be a path-breaking one. The Kate Spade x Heinz line features limited-edition accessories and apparel that borrow from the core values of both brands; Heinz’s signature red shade and Kate Spade’s quirky fashion sensibility. Titled ‘Condiment Couture’, the designer collection will give ketchup lovers a chance to show love for their favourite spread and fashion connoisseurs a chance to leave a red-hot spark wherever they go.
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The Kate Spade x Heinz designer collection includes totes, pouches, small leather goods, ready-to-wear tees, footwear, keychains, phone cases and more. Heinz’s iconic red color is seen on the t-shirts and totes, but what transcends them is the symbolism of the tearaway sash on the shoes and purses, complete with spilled ketchup.
Jennifer Liu, Senior Vice President and Head of Design, Kate Spade New York, says, “It’s the thoughtful details that bring this Heinz collection to life; from the embellishments on the T-shirts to the look of our 3D ketchup bags that look just like that classic red and white packet. The playful designs are perfect for all of summer’s special moments, reflecting the spirit of the season.”
The limited edition Kate Spade x Heinz collection is priced between USD 45 to USD 398 (roughly Rs. 4,000 to Rs. 34,000) and is available for sale at select Kate Spade New York stores and the official brand website.
This season, fashion is going to be a bit quirky, and it’s all thanks to this collection.
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