Decoding the Economics of Coolie: Rajinikanth and Lokesh Kanagarj’s film producers are a profit maker, while the distributors settled for some losses

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Decoding the Economics of Coolie: Rajinikanth and Lokesh Kanagarj’s film producers are a profit maker, while the distributors settled for some losses

Directed by Lokesh Canagraj, and Coolei starring Rajinikanth is in the second week of its run. The film is watching some good growth in the second weekend, but it is not for the level that it could have been, it found a strong word from the mouth. After 9 days the global total of the film is about 425 crores, and by the end of the weekend, it should be gross of Rs 450 crore.

The coulie stabilizes in weekend 2; To touch the gross of Rs 450 crore by the end of the weekend

The film’s expectations were to break and create the existing Kollywood record, and in this sense, the film has weakened. However, the collections made by the film so far are not bad in any sense. It is on track to be one of the top 5 most grossing Kollywood films so far, and already has two films on that list of Rajinikanth, being in controversy to be third with Cool.

Despite the large -scale budget, cool is a beneficial enterprise for sun paintings; Distributors lose

The film costs higher due to the high remuneration of Rajinikanth and Lokesh Kanagarj. However, the manufacturer has still made good profit from the project. Even with a negative word of the mouth, if a manufacturer is able to book profits, it shows how big the combination of Rajinikanth and Lokesh is. Yes, distributors will have to suffer losses to the tune of Rs 25 crore. But here, the distributors are at the mistake, to be ready to give an absurd amount without any consideration, how the film will change, purely based on the actor-director combination. It is not to say that the coolie had no high level chance, but buyers should be a little cautious. If a film is being a defeat fare for him, then even after earning less than Rs 500 crore worldwide, buyers are to be blamed.

Take a look at economics for cool

Description amount

Production cost

(Rajinikanth includes Rs 150 crore,

50 crores of Lokesh Kanagarj and interest)

360 crores
Permission 30 crores rupees
Total cost 390 crores
Satellite right 70 crores rupees
Digital rights 130 crores rupees
music 20 crores rupees
Total Non Theatrical Recoveries 220 crores rupees
Tamil Nadu shares (expected) after commission 63 crore rupees
Right of Andhra 44 crores (loss of Rs 15 crore to buyers)
Karnataka Rights 20 crores (loss of Rs 5 crore to buyers)
North India Share (after commission and expenditure) 13 crores
Kerala share (after commission and spending) 9 crores
Foreign share 75 crores (loss of Rs 5 crore to buyers)
Total dramatic recovery 224 crores rupees
Total recovery 444 crore rupees
Benefits of sun pictures 54 crores rupees

Note: Expected part is based on current trends

As we have analyzed, Sun Pictures will book a profit of about Rs 54 crore, while the distributors will lose around Rs 25 crore. Both Rajinikanth and Lokesh Kanagaraj will go home with the greatest salary of their lives. We have to see if the interaction is held after any release, where a fraction of the talent fee is used to clean the percentage of the disbler’s loss.

Stay on Pinkvilla for more updates.

Also read: Decoding Economics of War 2: Hrithik Roshan, Junior NTR and Kiara Advani starrer proposes to lose, but YRRF reduced giant losses

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