Taylor Swift has officially entered a new era. Pop Star announced his 12th studio album, The Life of a Short, on Tuesday, August 12 at ET at 12:12 pm, and the occasion marked the occasion by illuminating the Empire State Building of New York City in Bright Orange.
Landmark’s Instagram account shared a photo of the building shining with the caption “in the next era”, referring to Swift’s record-breaking ERAS Tour. Orange is the main color theme of the upcoming album, which has been teasing with subtle signals in the last few days.
Taylor Swift announced album with Travis and Jason Cels
Swift revealed the life of a Shogirl on New Heights Podcast, hosted by her lover, NFL star Travis Kelus and her brother, Jason Kails. In a video clip shared on Instagram, Swift teased, “Can I show you something?” Jason replied, “Okay. What we got? We got a briefcase? Mint Green, with TS on it.”
“Yes,” Swift replied before disclosing, “This is my brand new album, The Life of a Short. TS 12!” Travis then happy, “TS 12!” The album cover itself is unclear, but the Swift’s website now displays a blurred image in orange and green.
Here we know about the life of a Shogirl
Orange plays a major role in the branding of this album. In the podcast clip, several books with an orange cover appear behind the Swift, including the work on Jean-Michel Basquiet, Mark Chagal and Ruth Aswa, all associated with modernism and neo-expression. A book on a silver microphone, a football, and artist Mark Rothko, also known for orange-theme abstract art, is also visible.
Swift added a countdown timer on his website on Monday, August 11, which ended at ET at 12:12. The inverted count was an orange glow background with mint green numbers, which corresponds to the color scheme that has surfaced so far.
Release date is still a mystery
While the official release date for a Shogirl’s life is not confirmed, Swift’s website suggests that physical copies will be ships like people before October 13. A few months after the Swift, it was announced that in May, he re -acquired the masters for his first six albums, Taylor Swift, Fearless, Speak Now, Red, 1989 and reputation from Shemrock Capital.
The Empire State Building Gloeing Orange and the clue scattered in their set design, the next chapter of Taylor Swift is officially running, leaving fans to know what a shogel’s life would bring.
Also read: Taylor Swift to create appearance in New Heights Podcast with Travis Cels? What fans can expect from much awaited episode here