Spotify has confirmed that premium membership prices are rising in many areas including India starting from this September. Price hike is part of a large step to deal with the increasing cost while continuing investing in its platform. As part of this change, users in countries of South Asia, Middle East, Africa, Europe, Latin America and Asia-Pacific will see an increase in their monthly membership fees. The company said the affected customers would get emails over the next few weeks, which explain the price change and when they will be effective.

But for users in India, new prices have already kicked. Spotify’s website now shows update rates in its various premium plans. This is the first time Spotify has increased its membership cost in India since entering the country in 2019.

The price of the individual premium scheme is now Rs 139 per month, which is above Rs 119. The pair’s plan, which accesses two accounts, has increased from Rs 149 to Rs 179. The price of Rs 69 per month in the student scheme has increased from Rs 59, and the family’s plan has increased from Rs 179 to Rs 229.

According to a report by MoneycontrolA spotify spokesperson said, “As we continue to grow our platform, we are updating our premium prices for new customers in India from today.”

Just a few months after a change in its free service in India in October 2023, it puts some features behind a pawol in an attempt to promote the paid sign-up.

Spotify CEO Daniel EK mentioned earlier this year that India, along with other growing markets, could become a strong source of revenue in the future. At the same time, the music streaming space has become small, some platforms have closed in recent years. WYNK, Resso, and Gaana have either exited the market or have changed their hands, left Spotify to compete with players like YouTube Music, Apple Music, Amazon Music, Jiosaavn and Hungama.

Global Price update also follows the latest earnings of Spotify, where it jumped 10 percent in revenue from year to year. However, the company also reported a loss of 86 million euros in the last quarter. According to the company, it was due to partly rising employee cost and something called “social fee” – is associated with taxes associated with the employee that increases as an increase in the company’s share price.