The box office is shining in its full glory with back-to-back successes as Sayara and Mahavatar Narasimha. But the victory of two films has also started fighting in the whole country. As Ajay Devgan returns to the screen with Sardar 2’s son, distributors, Pvrinox find it difficult to get the required shows in non-national chains and single screens. “Siara is running strong at the box office, and the exhibitors are not ready to let the romantic saga go even in the third week. Mahavatar Narasimha is also gaining momentum, and with the demand of the audience, there is a spike in performing for the film,” shared by a business source.
The source further said, “Being a comedy film from a franchise with Ajay Devgan in the lead, Pvrinox is demanding 60 percent of the total showkeaking, however, the exhibitions are not ready to show more than 35 percent of their properties. Son of Sardar 2It has left the pvrinox fuming, and the fight is to secure more shows. ,
Interestingly, the current showcasting plan is in favor of Siara Mahavatar Narasimha In non-national chains and single screen. “Dhadak 2 Team is getting fed up with its release with about 1000 screens on the first day. They are not looking for a wide release, and material with a strategic release on 1000 screens, mainly focused on urban markets. This is a strategy that with Kesari 2 for Team Religion, and they are looking at their show with their shows. Can limit to 2500 screens with showkeasing, ”the source shared.
In 4 screen property, the proposed allocation at the moment – 6 shows for Sardar’s son, 5 shows for Siara, 4 shows for Dhadak, 3 shows for Mahavatar Narasimha and other holdover for release. On the other hand 3 screen properties have proposed a 5 show performance for Sardar’s son, 4 shows for Saira, 3 for Dhadak 2 and remaining for Mahavatar Narasimha. In contrast, single screen has proposed 2 shows for Sardar 2’s son, 2 shows for Saira and 1 show for Mahavatar Narasimha. “PVR Pictures has demanded 4 shows from some single screen owners who at this time decided to leave Sardar 2’s son for the holdover release – Sayyara and Mahavatar Narasimha,” the source concluded. Surprisingly, some single-screen owners are prepared based on the strong demand of the audience, in all four shows to continue Siara in the third week.
The dialogue is still going on at all centers, and a clear picture on the show sharing ratio will be available by Thursday morning. Stay on Pinkvilla for more updates, because things will become crisp from here.
Also read: Pinkvilla Previxes: The Opening Day India Collections of Son of Sardar 2, War 2, Dhadak 2, The Raja Saab and Dhurandhar