YouTube is working on new technology that will help creators and public figures protect themselves from deepfakes—videos created by AI that use someone’s face or voice without permission. Deepfakes have become a huge issue in recent years, with many celebrities, politicians, and even ordinary people falling victim to these fake videos. These videos look and sound so real that it’s hard to tell they’re fake, leading to privacy concerns and potential reputational damage.

To solve this problem, YouTube is developing tools that will give creators more control over how their likenesses, such as their faces and voices, are used on the platform. One of the main tools in development is a likeness management system. This will allow people to detect and manage AI-generated content that uses their faces. So, if a deepfake video appears with a creator’s face, they will be able to identify it and take action against it.

YouTube is also working on voice detection technology. The tool aims to help artists and singers who may face issues related to AI-generated content that mimics their singing voice. YouTube has already made some progress with this technology and plans to launch a pilot program next year. This system will help creators automatically detect fake AI-generated singing and allow them to manage it effectively.

These new features are being built on top of YouTube’s existing Content ID system, which has been in place since 2007. Content ID allows creators to track and manage their work on YouTube, which processes billions of claims each year. It also helps creators earn money by allowing them to monitor how their content is reused. YouTube’s new deepfake detection tools will add another layer of protection for creators in the age of AI.

In addition to these tools, YouTube is also ensuring that third parties cannot misuse creator content. The platform has strict policies in place to prevent others from scraping or accessing content without permission, including preventing unauthorized access to the platform. YouTube is also planning to give creators more options about how third-party companies can use their content, giving them better control over potential AI collaborations.

Overall, YouTube’s new tools aim to protect creators and public figures from the growing threat of deepfakes, and ensure they maintain control over their digital identities while also responsibly leveraging AI technology.