Over the years, intestinal health has quietly gone by a fringe wellness trend at the center of the global industry of a trillion dollar, and India is much higher in the game. Global Wellness Economy, which includes fitness, nutrition, supplement and mental welfare, reached $ 6.3 trillion in 2023, according to the Global Wellness Institute.

In fact, it is expected to climb to $ 9 trillion by 2028. Most of this growth is being driven by a new wave in the health of the intestine, once defined by high-fiber diet and seasonal fruits, but now dominating individual probiotic schemes, high-end complement and intestine microbiom tests.

Why the intestine is the center of all this

Now there is more awareness than ever, that the intestine is not just about digestion. It decides how vitamins and minerals are absorbed in the body, and even we feel, feel, and see. This link between the intestine and the brain, known as the intestine-brain axis, is now a warm subject in the wellness circle.

“People are feeling that intestine health affects almost every function in the body. From skin clarity to brain function and immunity, a healthy intestine microbiom can greatly increase overall health,” Dr. Says a senior advisor to the gastroenterologist at Shankar Zanwar, Gleniagles Hospital, Mumbai.

A balanced intestine – including the mouth, abdomen, intestines and colon – helps to absorb nutrients, reduce inflammation and strengthen the immune system. When the intestine is out of balance, many issues arise, such as acne, fatigue, brain fog, and even low immunity may appear.

From over-the-counter to customized care

As awareness has increased, there is a market for the intestine products. Supermarket stores and pharmacies are packed with probiotic drinks, capsules with multi-strain bacteria, enzyme-rich supplements and even botany-all promising digestive bliss.

But now, holding a new trend – individual probiotics, especially designed for your unique intestine microbiome.

“Personal probiotics are often more effective than ordinary people. They suit your personal intestine bacteria, lifestyle, eating habits and health conditions. A size-fit-fulfillment can not address your specific needs,” Dr. Zanwar says.

To create an individual intestinal health diet, doctors use tests such as intestinal microbiome analysis, food sensitivity check, genetic testing and lifestyle assessment.

Some people may be advised to do stool or DNA tests to better understand the makeup of their intestine bacteria and how their bodies process some foods or supplements.

“These tests are getting more available and reliable, although they may not be cheap for all. First it is important to consult a doctor whether such tests are really necessary,” Dr. Zanwar said.

Can you overdo it? Yes

As the market bursts, there is a temptation to try everything. But it is not always better.

Dr. Zanwar has warned that multi-strain probiotics, prebiotics, enzymes and botanicals can actually disrupt the natural balance of your intestine in a capsule, including taking a lot of strains or many ingredients.

“People can experience swelling, gas, or discomfort. It is always best to go slow and be directed by a medical specialist,” they say.

But, who really needs it?

Not all require a personal probiotic plan.

Dr. Zanwar says, “People with digestive problems, skin issues, mood disorders, or autoimmune conditions can benefit from a customized intestines.”

But if you are usually healthy and symptomatic, then a balanced diet rich in natural probiotics such as yogurt, kefir and fermented vegetables is usually sufficient.

Despite the boom in the wellness industry, intestine health does not need to be complicated or expensive, most experts agree. The most matters that are being informed, and not falling for every bright supplement on the shelf.