Why did Rajinikanth refuse to sell the digital rights of Padayappa?
As Padayappa returns to theaters after 25 years, Rajinikanth explains why the film was never sold on OTT platforms, keeping blockbusters confined to theaters and television sets for decades.
PadayappaThe 1999 Tamil blockbuster, starring Rajinikanth, is set for a major theatrical re-release on December 12, which coincides with the actor’s 75th birthday and his 50th year in the film industry. It has been 25 years since the film was released.
Unlike many of his other films, which became prominent on television, Padayappa It remained largely unavailable outside its original cinema release, with only TV broadcasts and no presence on OTT platforms. This was a deliberate decision by Rajinikanth, who wanted to preserve the celebratory experience of the film for fans in a cinematic setting.
Rajinikanth, who was also the lead actor, producer and story writer of the film, said, “Despite many requests I did not give the rights to any telecast player. I wanted people to watch it only on the big screen. It should be a kondattam (Celebrating) my 50th year in cinema for the fans.”
For many Tamil families, watching Rajinikanth’s films on television is a cherished tradition Padayappa’s Only TV appearance special. The actor’s stance emphasized the unique relationship between the film and the theatrical audience.
casting Padayappa’s The iconic characters had their own challenges. Rajinikanth was inspired by the characters of Kalki Krishnamurthy’s Ponniyin Selvan, especially in shaping the villain Neelambari. Rajinikanth said, “Whenever I thought of the villainous heroine that we had written (Neelambari), the thought of Aishwarya Rai kept coming to my mind.”
Despite her interest, Aishwarya Rai declined the role due to scheduling constraints. The team considered other famous female actors before director KS Ravikumar suggested Ramya Krishnan. After the look test, the team was convinced that she would excel as Neelambari.
Rajinikanth keeps Padayappa In special respect, reflecting its 70-day production and the efforts of the cast and crew. ,Padayappa Close to my heart,” he said, citing his memorable collaboration with Sivaji Ganesan and the film’s large-scale climax sequences.
The actor also hinted at the ongoing discussions about a possible sequel centered on Neelambari.
As Padayappa With the return to theatres, fans are ready to experience the film the way Rajinikanth originally intended: as a communal big screen celebration, reinforcing his reasons for keeping it away from OTT platforms for over two decades.
