Think of Tarun Tahiliani’s creations, and an image of Regal, the possibility of crossing your brain to wear a beautiful Indian wedding-Lehengas, saris, sherwaniis, and nurture, all are swathed in rich embroidery, with their signatures cascading crystal-ambolded hems, draped details, and 3D-like pronunciation.

But what you are likely to imagine at least is a pair of a plain corset, or a light white trousers worn on top of the printed kanfan, a cotton shirt, a light chikkari zipper jacket. Well, the legendary Cotier, known for its grand designs, presented such compositions under his year -old Pret Label, OTT at Lakme Fashion Week 2025 organized in Mumbai in collaboration with the Fashion Design Council of India.

Tahiliani is one of the array of top Indian luxury designers, who now added a presretted line with his high-end fashion label (who mainly fed the country’s strong wedding wearing hunger). Conversely, the Pratas, known as the Bridge-to-Luxury label, offer the pieces prepared to wear from everyday staples to wear at a fraction of a dress from their primary label.

It is all about separating that one can wear it on repetition, unlike once the wedding outfits.

Lakme Fashion Week 2025 was a will for India’s Booming Brist-to-Luxury label landscape. Rahul Mishra, Anamika Khanna, and Shantinu and Nikhil, their bridge-to-lexary label, AP, AK | OK, and S&N, presented in fashion extravaganza respectively. Even Falguni Shane Mor presented a Pret collection from his ready-to-wier’s line, which now has a new open dedicated store in Delhi.

This growth in Bridge-to-Luxury brands in India says a lot about changing methods in which India is now consuming fashion.

For Tahiliani, who dubbed in Prett with some collections before launching a dedicated line, it is highly fond of this side of fashion. But it is also a commercial step to reach a broad audience – thanks to the penchers for all General Z and Millennials accessible luxury, which has encouraged designers to launch the appearance lines.

“Over the years, we have discovered Pret-a-Porter in various capabilities, aimed at making high quality design more accessible. However, it was recently that we felt that the market was really ready for a dedicated luxury prretction line. Oat represents this development-a line that assigned to the modern of India, which is a rich anesthetic. Today India,

Lines like Oat Bridge bridges the gap between high fashion and everyday wear – a difference that is prevalent due to focusing high fashion on the wedding coucher.

Says Tahiliani, “The Indian fashion scenario is looking at a significant change towards accessible luxury. As urban Indian consumers become more intelligent, there is a growing demand for products that offer both quality and value.”

“While luxury coucher, exclusive, Prate and Bridge-to-Luxian lines provide access to a broad audience. Every fashion enthusiasts cannot afford 5-20 lakh rupees lehenga, nor every previous customer requires a contingent of another wedding artists. However, they want a designer outfits for the Dawali parties, intimate meetings.

“Historically, international fashion houses have adopted several labels as a business model. For example, take Georgio Armani-his empire includes Armani Exchange, Emporio Armani, Georgio Armani, and even Armani Kasa, which allows a strong brand segment for a separate market segment.

Citing designer JJ Valaya’s example, Sethi shared how this business model is already successful in India. Valaya’s Ready-to-Veer Line, JJV has expanded over 8–10 stores over a few years.

General Z’s focus on style, their growing disposable income, and their desire to spend on accessible luxury creates an ideal opportunity for luxury brands to expand their access.

Young viewers prefer traditional, opportunity-specific coucher’s strength, versatility and statement pieces. Therefore, designers are optimized by introducing contemporary, print-Haavi and streetwear-inspired collections.

“The OTT is designed to reach a wider audience by offering versatile, high quality pieces at more accessible value points. While our catautor line meets the needs of Besis, the OTT allows us to join with individuals that are looking for everyday lifestyle that establishes with their dynamic lifestyle,” Tahiliani.

Saysi says, “Luxury coucher is produced in handicrafts, exclusive and limited quantities. Conversely, bridge-to-lollers allow for scaled production, giving them more inexpensive and widely available,” Sethi says.

While high demand and strength factor are definitely behind the rich pull-to-wooden label view, it also helps designers in cooperation and securing investment.

“In today’s market, designers require cooperation. Brands seeking partnership often prefer designers with widespread appeal. A bride-keval designer may not be the best fit for a young-centered smartphone brand, while a pull-to-half-owner designer with a streetwear line may be a perfect match, telling a perfect match,” Setty.

Seth explains why he has a vision to join the younger generations that he chose Ishan Khatar, rapper Krishna, and rapper Karma as a showstopper at the Blender’s Pride Fashion Tour Show in Guwahati.

If you feel that spending a million on a wedding is the only way to add Tarun Tahiliani to your wardrobe, think again. Now you can get a festive golden skirt from OTT for about Rs 20,000 and style it up or down according to any occasion. This bridges-to-luxury label lets you do it!