Nothing is a company that has made its mark on a design that stands out of transparent, industrial design and glyph interfaces are unique to the phone. In the past, its phone has also benefited from a UI which is minimal and highly adaptable, with the phone provides solid performance, good battery life and a holistic decent experience. However, nothing phone, there was a weak point: the camera. Of course, speaking relatively. Now, with the new Nathing Phone 3A series, the company is moving forward to improve things. And it is hoping that not only using a better camera hardware comes with a periscope lens, but also performs a fine-tune camera to AI.

“The top two key features that consumer like the choice are software experiences and cameras,” Nothing co-founder Akis Evengelidis, and now the newly appointed India President. He notes that the company is currently doubling both with the phone 3A series.

Why nothing returned to Snapdragon

One of the biggest changes in the new lineup is, which is a return to Qualcomm’s Snapdragon chipset after a brief use with last year’s MediaTek. The phone 3A series runs on Snapdragon 7S General 3.

“At that time, MediaTek was the perfect choice and gave a good user experience,” explains the evengelidis. “However, with Snapdragon chipset, we especially saw the opportunity to improve performance and efficiency in AI capabilities. Qualcomm’s architecture is well known, and their NPU (nervous processing units) offer better AI performance,” said Akis.

The switch is a strategic step, especially nothing gradually rolls AI features in its equipment this year. Evangelidis accepts the discussion around AI and says that the company is very clear about how it wants to contact AI on its equipment. “AI has been a part of smartphones especially in cameras and software optimization, but recently promotion has created confusion. For us, the goal is not to label everything as AI, but to create a really useful experience,” they say.

Essential place: Your second brain

The phone is an interface designed to help users automatically arrange their information on the phone 3A series. This feature is accessible through a dedicated hardware key under the volume rocker, and acts as a personal assistant for everyday tasks.

“This is a dedicated key, designed for easy, natural access,” called angelidis. “The phone will automatically set a reminder based on reference for example, if you screenshots a concert poster, the system may remind you to book tickets and even pull the map or link related to the event.”

By sorting the information in the relevant reminder, the objective of the required space is to cut through digital disorder. “We are small starting, focusing on clear, everyday use matters. As users interact more, the system will gradually learn their preferences and almost like a second brain will become more individual like a second brain that organizes their lives, called” Evengelidis “.

Zoom on cameras

Although anything phones are always standing out for their design, camera performance has not always been their strongest suit. With the phone 3A series, the brand is aiming to change that perception by starting a periscope lens for the first time. “The camera is a big focus this time,” says anything co-founder. Periscope lenses, usually found on premium flagship devices, can enable better optical zoom capabilities. The phone 3A Pro is one of the first phones in the sub-RS 30,000 price section to facilitate such lenses.

Nothing ahead everything on the road

Nothing with the phone 3A series, all eyes are no longer on the phone 3. We are looking at many reports on the phone 3, characterized by Snapdragon 8S General 3. These reports have been going on since last year. And because the release of the phone was delayed, nothing CEO Carl Pei says that they are using the time to bake AI in the device in 2025, 8S General 3 chip dated.

While Akis Evezelidis did not confirm what the chipset would use 3, he said, “Don’t worry, it would be good”.

“We are very careful what goes into our phone and what not to go,” they say