A food vlogger recently went viral on social media for her decision to stop working on her YouTube channel, which she started three years ago. Nalini Unagar on However, he says he did not get meaningful returns on this investment. According to his post, he has also removed 250 videos created and shared on the video platform over the past few years. She started her thread on X by telling people that she was putting kitchen items and studio equipment up for sale (she apparently bought them for her YouTube work).
She wrote, “I failed in my YouTube career, so I’m selling all my kitchen stuff and studio equipment. If anyone is interested in buying, please let me know.” She further added, “I confess today – I have invested around Rs 8 lakh in building a kitchen, buying studio equipment and promotion in my YouTube channel. Returns? Rs 0.” In a post shared separately from the above thread, he said, “I’m honestly angry at YouTube. I risked my money, time, and even my career to create my channel, but in return, YouTube gave me nothing. It seems as if the platform favors certain channels and specific types of videos, giving no recognition to others despite hard work.”
Today I confess – I have invested around ₹8 lakh in building a kitchen, buying studio equipment and promotion in my YouTube channel. Return? ₹0.
– Nalini Unagar (@NalinisKitchen) 18 December 2024
I’m honestly angry at YouTube. I risked my money, time and even my career to create my channel, but in return, YouTube gave me nothing. It feels like the platform favors certain channels and specific types of videos, giving no recognition to others despite hard work…
– Nalini Unagar (@NalinisKitchen) 18 December 2024
The vlogger’s story has received more than 1 million views on X so far. Many X users encouraged him not to give up and keep trying. Many people shared suggestions for this. However, the vlogger stood her ground and said that her decision was final. He wrote, “I am overwhelmed by your suggestion of not leaving YouTube. Let me remind you- I dedicated 3 years to YouTube, made more than 250 videos. However, I did not get the response I expected, so I ‘I have finally decided to stop making videos and removed all my content from the platform, so it is wise not to rely on them as your primary source of income. Shop” closed in front of you Maybe even getting up the next day.”
I’m impressed by your suggestion to not leave YouTube.
Let me remind you—I dedicated 3 years to YouTube, created over 250 videos. However, I didn’t get the response I hoped for, so I’ve finally decided to stop making videos and deleted all of my content…
– Nalini Unagar (@NalinisKitchen) 18 December 2024
In response to another comment, she reiterated, “I think trying for three years is enough. If it were a local business, I could earn something in return, even if a small amount. But with YouTube, You don’t get anything.” Even after spending so much time.”
See how people reacted to viral posts online.
Don’t make it a career in the beginning. It is and should be your supplemental activity. Later you can go full-time. Best wishes
– Harit Doshi (@DashHar) 18 December 2024
It takes a lot of courage to admit that something isn’t working and take a step back.
Nalini, more strength to you
– CA Rishika Gupta (@rishrox19) 18 December 2024
I don’t know you, but I know it must have been very difficult to make this decision… don’t look back, move forward and good luck!
– C4ETech (@C4ETech) 18 December 2024
Stay positive, new opportunities are coming.
– Dr.Satwindr Singh (@doctorsatwindr) 18 December 2024
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