If you’ve been waiting for the right time to upgrade your Apple collection, this might be the right time. Vijay Sales has officially started its Apple Days sale, making the end of the year a paradise for gadget lovers. The retailer’s annual shopping bonus is live from December 28, 2025 and runs through January 4, 2026 across more than 160 stores and its online platforms. This time, the discounts are bigger, the offers are smarter, and the loyalty rewards are sweeter. From shiny new iPhones and MacBooks to iPads, Apple Watches and AirPods, almost everything bearing the Apple logo is getting a price cut.

Vijay Sales Apple Days: Big discounts on iPhone 17 series, iPhone 16 and more Apple devices

Of course, the star attraction is the latest iPhone 17 lineup. The price of iPhone 17 (256 GB) starts at Rs 82,900, and buyers get Rs 3,000 MyVS rewards points, which can be redeemed on future purchases. There is also an instant discount of up to Rs 4,000 as well as an exchange bonus of up to Rs 9,000 on using ICICI and select bank cards at the store.

Those wanting more power can go for the iPhone 17 Pro starting at Rs 121,490, while the top-tier iPhone 17 Pro Max is priced starting at Rs 134,490. The recently launched iPhone Air (256 GB) is also available after discount for Rs 90,900.

For buyers looking to grab older models at a good price, the iPhone 16 lineup is available starting at Rs 57,990, while the iPhone 16 Plus and iPhone 16E start at Rs 64,490 and Rs 46,990, respectively. The iPhone 15 has also joined the price cut parade, with prices now starting at Rs 49,490.

The MacBook has also had its share of the headlines. The MacBook Air (13-inch) with the latest M4 chip starts at Rs 79,990, while the larger 15-inch variant comes at Rs 102,490, with an instant discount of up to Rs 10,000 on both. If you’re eyeing a professional-grade laptop, the MacBook Pro with the M5 chip starts at Rs 152,990, which will also get a discount of Rs 5,000.

Deals beyond iPhone and Mac

Apple’s tablets and wearables are equally attractive this season. The iPad 11th generation (A16) starts at Rs 30,190, while the iPad Air, powered by Apple’s M3 chip, starts at Rs 51,490. The powerhouse iPad Pro with the M5 chip starts at Rs 89,990, perfect for creative professionals and multitaskers.

On the wristwear front, the Apple Watch Series 11 is priced at Rs 40,990, the Watch SE (3rd generation) starts at Rs 21,990, and the Watch Ultra 3 starts at Rs 78,990. All models come with additional instant bank discount, and some include exchange benefits of up to Rs 2,000.

Music lovers are also not untouched. The AirPods 4 are priced at Rs 10,790, while the AirPods 4 with Active Noise Cancellation are available for Rs 14,990. AirPods Pro (3rd generation) can be had for Rs 21,990, and Beats Audio accessories start at Rs 3,790.

Adding to the value, Vijay Sales is offering up to 20 percent discount on Protect+ with AppleCare services, which will help customers keep their devices protected. Accessories like chargers, cases, cables, and Apple Pencil are also available at discounted prices.

Bank Offers and Bonus Features

The attraction of a sale does not end with the discount on the product. Vijay Sales has introduced a variety of bank and loyalty offers that make the deals even more rewarding. ICICI Bank and select cardholders can get up to Rs 10,000 instant discount, while other banks including HDFC, American Express, HSBC, RBL, OneCard, IDFC First, AU Small Finance, Yes Bank, Bobcard, PNB and DBS are offering their attractive cashback or EMI benefits.

For example, HDFC Bank credit card users can get up to Rs 4,500 off on EMI transactions above Rs 80,000, while American Express cardholders can enjoy Rs 12,500 off on purchases above Rs 50,000. HSBC Bank customers get a discount of up to Rs 7,500 on EMI and Rs 6,000 on non-EMI transactions.

Buyers trading in old devices can also avail an exchange bonus of up to Rs 10,000, both online and in-store. And thanks to the MyVS loyalty program, customers earn 0.75 percent reward points on every purchase, with each point equal to one rupee for future use.

With exclusive demo units, limited stock offers, and exclusive discounts across Apple’s ecosystem, Vijay Sales’ Apple Days Sale could be the perfect excuse to kick off 2026 with a new device (or two).