Apple plans to open up its Siri voice assistant to competitors outside of its current partnership with ChatGPT, Bloomberg News reported Thursday, citing people familiar with the matter.

The move, expected as part of Apple’s iOS ⁠27 update, will allow third-party AI apps to integrate directly with Siri, enabling users to route queries to services like Alphabet’s Gemini or Anthropic’s cloud from within the assistant, according to the report.

Apple did not immediately respond to Reuters’ request for comment.

Apple shares were trading marginally higher at $254.07.

The change marks a significant shift in Apple’s AI strategy as it seeks to catch up with Silicon Valley peers and position the iPhone as a comprehensive AI platform. Siri, launched more than a decade ago, is central to that effort.

Apple is developing tools to let chatbot apps installed through its App Store work with Siri and other features under its Apple Intelligence platform, Bloomberg News reported. Users will be able to choose which AI service handles each request.

The report said the overhaul could also help Apple generate more revenue by taking a share of subscriptions sold through third-party AI services.

Apple is expected to preview the new software features at its Worldwide Developers Conference in June, though plans could still change.