Thousands of miles away from his home in Georgia, where he breathed his last, former US President Jimmy Carter will live on – in the form of two new varieties of peanut butter, dedicated to the “champion of peanut farming” from Unnao-based startup Nutty Village. Are. ,
Jimmy Carter, elected in the wake of the Watergate scandal and the Vietnam War, died Sunday at his home in Plains, Georgia, at the age of 100.
Nutty Village has decided to honor Jimmy Carter for his “commitment to agriculture”, Aman Kumar, who started the company in 2020, told PTI.
“As a tribute to the former President of the United States, who was considered a champion of peanut farming and rural development, we will dedicate our upcoming line of coffee-flavored peanut butter and barbecue-flavored peanut butter in his honor ” said the 29-year-old entrepreneur.
Two new flavors – Coffee and Barbecue – are being added to the existing dark chocolate, jaggery and unsweetened varieties.
Jimmy Carter was the third US President to visit India. Daulatabad Nasirpur, a village in Gurugram district, was named Carterpuri at the suggestion of the then Indian Prime Minister Morarji Desai.
According to The Carter Center, he was the only one with a personal connection to India as his mother, Lillian, had worked as a health volunteer with the Peace Corps in the late 1960s.
Kumar said Nutty Village’s tribute acknowledges Jimmy Carter’s lifelong commitment to agriculture and sustainable development.
Nutty Village, co-founded with Sushant Burma, he said, was inspired by small farmers around Ganga who cultivate groundnuts but struggle to get fair prices due to their dependence on middlemen and lack of market links. . “Keeping this challenge in mind, we devised a solution to empower these farmers by ensuring better price realization through direct market access.” “Nutty Village works with around 50 farmers and buys peanuts from 5-6 farmers for its peanut butter. It is working with women self-help groups to do both primary and secondary processing to make the peanut butter , while also creating livelihood opportunities at the grassroots level,” said Kumar, who has a master’s in social entrepreneurship from Tata Institute of Social Sciences (TISS).
He said peanut farmers also benefit from the almost triple purchase price provided by Nutty Village.
There are about 10,000 farmers in fourteen-fifteen villages in Unnao district who grow groundnuts, of which 2,000 use organic farming techniques.
Manish Singh, a 36-year-old farmer from Unnao, said, “We first met Aman when he wanted to discuss how we could all work together for better profits. He brought us seeds and we worked on the best farming practices. Did.” Chandkali, a 60-year-old member of the self-help group, said she gets good money by being involved in secondary processing of groundnuts.
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