Wants to collect twenty one rupees. On Friday, the film earned around Rs 3 crore, which marks a decline of 50 percent or more from its opening day on January 1. The total two-day box office collection of the film was Rs. Around Rs 9 crore nett. It should get good growth tomorrow, being a film that caters to bigger centres, which will help it earn Rs. Can take up to. Earning of Rs 20 crore in four day weekend. It’s not that bad for the cast involved and the type of film it is, but the costs involved are very high, and they need better than that.
Opening day was a big holiday, so this decline makes sense or is roughly in line with the typical box office trajectory after a big holiday. However, the film needed to do better than usual because it is not a film that earns big on the first day, but a film that grows later. Of course, the holiday was not expected to extend beyond the first day; For that matter, even staying flat, though, would have been nice to receive, as it would have signaled appreciation. Still, something like Rs. 4-5 crore second day would have provided a very strong base for the weekend and, more importantly, indicate acceptance and better chances of sustaining beyond this.
Secondly, there was probably some external pressure on the film, the magnitude of which is not clear. It was certainly not as obvious as last week’s Tu Meri Main Tera, which was easily recognisable. There is also organic corporate booking this time of year, so it could happen, but the lines have been blurred lately. Anyway, if there really was some kind of support on day one, that would mean the organic decline is less than 50 percent, possibly much less. But then you won’t know for sure whether the second day is completely untouched or not.
On the first day of the film, there was a sense of optimism, as it was a film devoid of commercial elements, so there were low expectations, but it managed to get off to a good start. The second day saw the optimism dashed as collections dropped to a very low level. There may be a big rise tomorrow, but it will not be easy to sustain when Friday is already such a low.
Also read: Top 4th week ever at Hindi box office: Dhurandhar becomes first Indian film to earn Rs 100 crore