There is still a new name in India, but it is placing a big bet on offline and better service to make a mark.
Dream is a new name in India, although it has installed itself as a brand globally that competes with the choice of Irobot, Dyson, and Philips. Now, the company is hoping to focus on its offline push and after sales service, it will find favor with Indian consumers.
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In short
- Dream has participated with Croma to expand the offline appearance across India.
- The company says it recorded an increase of 6X in its robot cleaner sales in 2025
- Dream also wants to separate itself with a stronger service after sales
For a new brand, Dream is seeing some impressive growth. Headquarters in China, the company has become a recognizable name in smart home appliances at a quick time, such as robot cleaner and smart hairdries, but quickly. In India, however, it remains a massive new name after two years of entering the market. Now, Dream is emphasizing with an offline expansion plan to manufacture its online success, where he has seen his robot cleaner going head-to-head against more recognizable names such as Irobot.
Earlier this year, when India Today Tech first spoke to Manu Sharma, Managing Director of Dream India, he outlined the company’s ambitious vision for the Indian market. He revealed that the company began with the launch of eight new vacuum cleaner throughout the year, planning to bring a full range of smart cleaning products in India.
Now, with more than 2025 behind us, Dream has already rolled out two of those robotic vacuum cleaner. The company also revealed that it had captured 25 percent of India’s robot vacuum segment and has increased by six times the sales during the first half of the year compared to the same period in 2024. Most of this initial success, however, is inspired by its online sale.
Now, the company wants to build on what has achieved with its online sale. In a conversation with India Today Tech, Manu Sharma shared that the next goal of Dream is to create strong visibility beyond digital platforms. This is something that the company is expecting to do with its offline expansion and after -sales service.
“Online has been a strong channel for us, especially through our partnership with Amazon. But offline is an equally important opportunity,” they say. “We are not just watching awareness-we want to provide experience on one hand.”
As part of its offline expansion, Dream recently announced a partnership with Croma. Through its partnership, the dream experience is opening the field where customers can try products in real world conditions. And within the next few weeks, the company plans to expand its offline footprints to 35 cities, from the current 20. For a long time in the medium, the plan is on a scale up to more than 200 cities within the next 8-9 months, with a strong focus on Tier 1 and Tier 2 cities.
Manu says that dreams with their offline expansion want to create physical touchpoints, where customers can first see, touch and experience products by hand. In these experiences, the company will perform Dream’s grooming products, robot vacuums, and handheld vacuums, which will complete with live demo and trained promoters to direct customers.
Large focus on sales service
Along with offline expansion, the company is also focusing on after sales service. “In the last few months, we have introduced a 100 percent on-site installation for all our products and launched a pick-up and drop service for repair based on location. It allows us to test the equipment well-something needs to be monitored up to 24 hours,” Manu revealed.
Additionally, Dream revealed that he has extended her customer service hours to include on Sunday and switching to a professional toll-free partner for better access. Customers can also request a remote video demo for setup, making it easier to start without waiting for an engineer.
“Many consumers still think about the old robotic vacuum with poor navigation. Once they see the demo of our advanced model with better suit, navigation and self-cleaning, they are affected. That is why the offline is so important-to show what is possible,” Manu says.