iPhone users now have a new tool to enhance their photography skills with the launch of the Leica LUX app. Developed by Leica Camera AG in collaboration with Fjorden Electra AS, the app allows iPhone users to take professional-level photos using Leica’s renowned photography techniques and aesthetics.

Leica, known for its high-quality cameras and lenses, has taken a strategic step in expanding its mobile business segment by acquiring Fjorden Electra AS, a Norwegian startup specializing in smartphone photography apps and accessories. The first product of this collaboration is the Leica Luxe app, which is now available for download in the App Store.

Features of the Leica LUX app

Leica Look: The Leica LUX app allows users to replicate the iconic Leica look with their iPhone photos. This means you can achieve the same high-quality, aesthetically pleasing results that Leica cameras are known for.

Professional tools: The app includes a number of professional tools to help you take better photos. These tools are designed to give you more control over your photography, such as adjusting exposure, focus, and color balance, just as you would with a traditional Leica camera.

User-friendly interface: Despite its professional features, the Leica LUX app is designed to be user-friendly. Even if you’re not a professional photographer, you can easily navigate the app and use its features to improve your photos.

Real-time filters: The app includes real-time filters that you can apply while taking photos. This means you can see how your photos will look with different effects before you even take the picture.

Background and collaborations

The collaboration between Leica and Fjorden Electra AS brings together the best of both worlds. Fjorden Electra AS, founded in 2020 by Dr. Victor Henning, has a strong track record in developing iPhone apps and accessories. Their expertise complements Leica’s long-standing reputation for excellence in photography.

Matthias Hirsch, CEO of Leica Camera AG, highlighted the importance of this partnership: “With the acquisition of Fjorden, we have united the expertise of two drivers of technological innovation. Our first jointly developed camera app, Leica Lux, brings the Leica experience and its unmistakable visual signature to iPhone.”

Dr. Victor Henning, Founder and CEO of Fjorden Electra AS, said: “Our goal is to bring more enjoyment and professionalism to mobile phone photography. As long-term fans of Leica, our team is looking forward to further developing this goal as part of Leica.”

future prospects

This new app is part of Leica’s broader strategy to increase its presence in the mobile photography market. With its partnerships with companies like Xiaomi and the development of products like the Leitz phone, Leica is committed to making high-quality photography accessible to as many people as possible.

The Leica LUX app is just the beginning of an exciting journey for iPhone users who want to improve their photography skills. With its professional tools and user-friendly design, this app is set to revolutionize the way we capture and edit photos on our smartphones. Download the Leica LUX app today and start exploring the world of Leica photography right from your iPhone.