A business number is calling you out of blue – what do they want? With a new reason for call facility on AT&T network, you will see a notice on the call screen that just tells you.
When a business calls you, they will be able to add a small note, explaining why they are calling: delivery service, upcoming journey, patient callback, refill reminder, appointment reminder, customer inquiry, customer service, Etcetera.
AT&T launched a branded call display last year in partnership with Transonians. This feature shows the name and logo of the business that is calling. And this prevents misuse using STIR/Shaken protocols nominated to certify the origin of the call and prevent caller ID spuits (which are usually used by robocores). The reason for the call is an ad-on for the branded call display.
Causes of call feature in action
This call shows the reason for calling on the screen, so you can decide what to raise. In addition, this information is stored in the call log, so if you miss the call, you will know who was calling and why.
People use the name and logo display to decide whether to respond or not – 73% of the surveyed by the Transunion said they are likely to answer whether they see the name of the business that calls the calls doing. Most users still prefer to handle major things on the phone, health care related things, high-value purchases, immediate situations such as natural disasters and so on.
“Research suggests that consumers still prefer to call to communicate with businesses-especially for immediate, personal or high-value issues. Now they can answer safely verified branded calls, knowing who is calling and why, “ Erin Scarborough, Senior Vice President of AT & T, Mass Markets Product Management said.
Google’s verified call feature
Interestingly, the cause of branded call displays and call facilities is only available for Android – and not for iOS. This is a bit strange, given the AT & T, the original iPhone network. Anyway, it does not require a particular app or anything, it is based on the verified call feature of Google, so it is part of Android.
