Apple is again leading the tablet market with its iPad lineup. A new report by Canalis shows that the tablet managed to capture 42.3 percent of the entire tablet market in the fourth quarter of Apple 2024. During this quarter, the Cupertino giant sent an estimated 16.9 million iPads, growing from 14.8 million units in Q4 2023.

According to the report, Apple’s iPads are constantly becoming preferred tablet options for users, both for personal and business use. With powerful hardware, seamless software integration, and long -term software support, iPads in the ecosystem are managing users offering reliable machines with powerful hardware, providing options at several price points.

While Apple is attracting attention from users every year, the reason for the increase in popularity of iPad in 2024 is said to be the arrival of the new gene model. M4 iPad Pro, M4 Chip characteristic, and fresh iPad Mini with the A17 Pro chip allegedly contributed significantly to the continuous growth of Apple. Meanwhile, the budget iPad Air also increased sales with the M2 chip, making it a preferred option for users, which was looking for a balanced machine with powerful hardware while maintaining the budget.

While Apple is leading the chart in sales, its Android competitors, Samsung, are allegedly behind. However, the difference between the first and second positions in the race is important. Samsung sent only 7 million tablets in Q4 2024. The count, however, translates to 17.8 percent of the market share, which is less than half of Apple. After Samsung, other brands including Lenovo, Huawei and Shiaomi are also growing, but the difference in market share is important.

While the tablet market is growing with Apple, the company is also strengthening its presence in India. In fact, India is currently a rapidly growing market for premium tablets and smartphones, and Apple is tilted to everyone to take advantage of this development to expand its consumer base. The company has also expanded its retail footprint and supply chain operations for long -term development in the region.

Meanwhile, in the year 2025, to maintain its dominance, Apple is expected to refresh its entry-level iPad and update iPad Air in 2025. The new iPad Air is rumored to come up with a new chip in the first half of 2025-M3 or M4, depending on the cost ideas of Apple-a 90Hz display, and Wi-Fi 7 support. The new iPad Air is also asked to launch with a new magic keyboard and additional color options.

To recurrence, Apple refreshed its lineup of high-end iPad Pro model with M4 chip in 2024. In addition, it introduced a new generation iPad mini with the A17 Pro chip and upgrade the iPad Air with the M2 chip.