Rumours have surfaced about a possible rift between Blake Lively and Justin Baldoni, stars of Hollywood’s latest offering ‘It Ends With Us’. Hawkeye fans have noticed that Baldoni’s absence from the joint press appearance, as well as the lack of group photos at the New York premiere, has fuelled speculation about a possible rift.

What further fuels the rumors is that Lively does not follow Baldoni on Instagram, something that has not gone unnoticed by fans, especially on social media.

As the film releases today, August 9, fans are growing increasingly curious about the relationship between Lively, who also produces, and Baldoni, who directed the film.

“I can’t stand the way Justin has been treated during this press tour,” one fan wrote.

Take a look at some other reactions:

The lack of social media interaction between the two is a stark contrast to the friendship previously seen during filming, where Lively and writer Colleen Hoover often appeared together on various platforms.

Adding to the mystery, Lively recently revealed during the world premiere that her husband Ryan Reynolds wrote the dialogue for a key scene in the film.

This involvement was later confirmed by sources. The Hollywood ReporterHowever, it was clarified that Reynolds’ contributions were limited due to his commitments to other projects, particularly ‘Deadpool and Wolverine’.

Despite these speculations, another group of industry insiders have downplayed the notion of differences, suggesting that multiple versions of the film were common during post-production. One insider insisted that the differences were resolved amicably, and the final cut was decided upon by mutual consent by all involved.

Despite the off-screen drama, “It Ends With Us” is being considered a box office success and stars Blake Lively, Justin Baldoni, Brandon Sklenar, Jenny Slate and Hasan Minhaj.