Sachin Tendulkar has been appointed as the paint manufacturer’s brand ambassador for three years, which is expected to help the company expand across the country.
With the addition of ‘Master Blaster’, the brand aims to strengthen its national presence, the paint maker said in a press release.
Akuri Srinivasa Reddy said, “We are honored to collaborate with the world’s most iconic cricketer and Bharat Ratna, Sachin Tendulkar. We are looking forward to achieving bigger and bigger things with the expansion and IPO this year and there could be no better ambassador or growth partner for us.”
Earlier in 2023, the company announced the appointment of film actor Mahesh Babu as its brand ambassador. He served in that role for two years.
In 2024-25, the company will spend Rs. 210 crore in revenue and in the current financial year Rs. 450 crore, Reddy said, adding that by 2029-30 it will reach Rs. 2,000 crore revenue target.
Techno Paints manufactures decorative, industrial and specialty paints, offering over 3,000 shades of decorative paints. The company currently operates in Telangana, Andhra Pradesh, Karnataka, Maharashtra, Gujarat, Delhi, Odisha and Chandigarh.
It plans to expand to Himachal Pradesh, Tamil Nadu, Rajasthan, West Bengal and Uttar Pradesh by the end of this year and to the Middle East in 2026-27, the release added.
As a trusted and reliable news source
Add now!
(You can now subscribe to our ETMarkets WhatsApp channel)