Taapsee Pannu’s ASSI to host six special premieres in tier-2 cities
Taapsee Pannu’s ASSI will be exclusively screened for cinema lovers in Patna, Ahmedabad, Lucknow, Indore, Delhi and Kolkata before its big screen release. This film is going to be released in theaters on 20th February.
The makers of Taapsee Pannu starrer upcoming film ASSI are all set to roll out the first promotional strategy for the audience by taking the film across India ahead of its release. With six special premieres planned in Patna, Ahmedabad, Indore, Lucknow, Delhi and Kolkata a week before the film’s release, the makers aim to spark the right conversation among the audience.
This approach reflects an effort to give equal importance to major urban centers as well as cities beyond the metropolis in the promotion of the film. This also shows how much confidence the team has in the film.
The team behind ASSI It has deliberately chosen to move beyond the usual promotional circuits to connect directly with audiences who continue to support meaningful, content-driven films. These cities represent communities of audiences who engage with cinema not just as entertainment, but as a shared cultural experience.
By bringing the film directly to the audience before its theatrical release, the makers hope to initiate conversations at the grassroots level, thereby organically reflecting the film’s themes.
This approach reflects the original intent of ASSI, an investigative courtroom drama that dares to question uncomfortable realities and provoke dialogue beyond the screen.
Taapsee Pannu is in the lead roleASSI stars Kani Kusruti, Revathi, Manoj Pahwa, Kumud Mishra and Mohammed Zeeshan Ayyub, with special appearances by Naseeruddin Shah, Supriya Pathak and Seema Pahwa, which add to the thrilling depth of the film.
Directed by Anubhav Sinha, the film is produced by Bhushan Kumar, Krishna Kumar and Anubhav Sinha. It will be released in theaters on 20 February 2026.
