Swiggy has launched an exciting new service in Delhi NCR through its grocery delivery platform, Instamart. The company will now offer 24×7 free delivery of groceries and other essential products, making it the first instant commerce platform in the region to offer this level of convenience. Just in time for the festive season, Swiggy is all set to meet the growing demand for last minute shopping by offering a wide range of products within just 10-15 minutes, at any time of the day or night.

Residents of Delhi, Gurgaon and Noida can now enjoy free delivery of groceries, snacks and other items anytime. Be it late night or early morning, this new service ensures that Swiggy Instamart customers don’t have to worry about paying any extra charges for delivery. Of course, as always, terms and conditions apply, but this new offering is designed to make the experience more convenient and stress-free for users.

Swiggy’s decision to launch 24×7 delivery comes after seeing a surge in demand for essential items late at night, especially during the festive season when people often need quick solutions due to last-minute preparations. The platform will provide access to everything from groceries and festive gifts to electronics, toys and gift items. This means that during celebrations, users will not have to worry about running out of supplies at odd hours, ensuring that their celebrations go off without any interruption.

Swiggy’s data shows some interesting trends in late night shopping. According to the company, people order delicious snacks like chips, bhujia and ice cream between 11 pm and 6 am. Other popular late-night items include sexual wellness products and Pan Corner essentials. As night turns to morning, attention turns to breakfast staples like milk and eggs, which are often ordered for delivery early in the morning.

To celebrate the launch of this 24×7 free delivery service, Swiggy Instamart has also launched a creative video ad. The advertisement features the iconic title track of the popular Bollywood film “Oye Lucky Lucky Oye”, which cleverly highlights how Swiggy can fulfill cravings and needs round the clock. For added appeal, Swiggy partnered with Beyond Snacks to feature their banana chips in the advertisement, which is now available to watch on YouTube.

With this new offering, Swiggy Instamart is set to become an essential service for residents of Delhi NCR, especially during the festive season. From groceries and snacks to last-minute gift items, everything is just a few taps away, delivered straight to customers’ doors, 24 hours a day, free of charge.