Mango season is here and we are making the most of it in every possible way. This also applies to different grocery chains, food brands and e-commerce platforms. They are coming up with attractive deals and offers to stay relevant and increase the sales of seasonal fruits. Another name that has recently joined this list is Swiggy Instamart. The instant grocery delivery platform has recently announced an initiative under which you can feel the fragrance of mango in their advertisements. Let us tell you about it.
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Swiggy Instamart CEO Phani Kishan took to social media platform X (formerly Twitter) to reveal that the brand recently came up with a “fragrant” print ad in which you can also enjoy the fragrance of fresh mangoes. He further added that this ad is specifically for Mumbai.
Also read:Blogger complains of trouble in delivery of food orders; Swiggy responds
See this post here:
In case you missed it – our @swiggyinstamart The team did something crazy 🙂
Excited to feature our “fragrant” print ad in today’s Sunday Times that will fill Mumbai’s newspapers with the irresistible scent of fresh mangoes. It’s a truly innovative sensory experience 🙂
You can’t escape the craving for mangoes… pic.twitter.com/BntzLvhUN8
— Phani Kishan A (@phanikishan) June 2, 2024
Aswath Swaminathan, CGMO, Swiggy further added, “By leveraging the powerful concept of olfactory, we are able to create the aroma of fresh mangoes while also helping users satisfy their craving instantly by ordering on Swiggy Instamart.”
Phani Kishan’s post caught attention on social media and people reacted to it.
Some people reacted to the ad concept with likes and ‘heart’ emojis, while some commented, “Interesting, how much percent did mango orders increase for Swiggy after this?” Another user wrote, “Aww, the aroma was really mesmerizing! What a great way to start the day.”
#Swiggy #Instamarts #fragrance #mango #details