Suriya’s action-pack film Retro managed to generate massive publicity among fans before its release. However, it saw a flat box office response after killing the big screen, which was quite unusual fate for the film directed by Karthik Subbaraj.
And now, the filmmaker has opened in his favor of the story and made some shocking claims what would actually happen to the film’s failure.
Karthik Subarj Tags paid ‘negative campaign’ behind the failure of retro
During an interview with Galata, Karthik Subaraj convicted “Payment Hate” and “negative campaigns” as a decisive factor for the success or failure of most films. He cited the example of his film, retro, and revealed how he came to know that every actor has an enemy camp on social media.
In his words, “I even heard from someone that every actor has an enemy camp on Twitter, he is paid to run a campaign and to discredit someone who shares good things about a film. Not only that much, they have an office, and they pay for it.”
Karthik Subbej found retro negative reviews ‘shocking’
Moving forward, the filmmaker looked back on retro results, which fell victim to a malicious negative campaign. He gave his blow by receiving many negative reviews in his film, while on the contrary, people told him that he liked it.
He said, “Everyone of the people I liked the film, they told me that they were confused why the film got a negative review. This paid campaign is very dangerous, and it is very shocking.”
Retro’s weak box office collection after its dramatic run
Speaking about Retro’s box office collection, it ended its dramatic run after failing to hit the rupee. 50 crore mark in Tamil Nadu. While the film saw an initial boost in the early day, it fell considerably within the next few days.
Retro’s OTT release and decision
After a disappointing run in theaters, Retro was released on Netflix for OTT runs from May 30. It began to broadcast with a promising note, and the audience was put in their reviews shortly after.
Despite a disappointing record at the box office, the romantic action thriller was successful on OTT. The audience felt that the first half, interval block and large -scale scenes were made to perfection and justified the publicity.
Also read: Kubera Cast Fee: Dhanush takes 36 percent of the budget of the film’s budget, Nagarjuna Bag Rs 14 crore – Report
