There is the latest discussion from Zoho to domestic messaging app, Aratai, India. The app is already looking at record-breaking daily sign-ups, with an increase of about 100x in just three days. The government is supporting this, social media is full of nonsense, and many people are calling it WhatsApp killer. But is it really different or better than Meta’s most popular messaging app? According to its creators, Aratai is designed as a safe, safe and really made-in-India app. In fact, Zoho, the founder of Zoho, has recently clarified that Artai is not pursuing monopoly power like some of his global rivals.

Talking about the vision behind the app, in its recent post on X (East Twitter), Vembu made it clear that the new app is created on the principles of openness, interoperability and user trusts. He said, “These systems need to differentiate like UPI and email, and today it is not closed like WhatsApp. We never want to be a monopoly,” he wrote. He also revealed that Zoho has started discussing with the think tank ispart behind the UPI’s framework to standardize and publish the messaging protocol.

According to Vembu, Zoho Arattai is aiming to make the app more than just one more chat app. The company is imagining it as a messaging ecosystem that works on platforms, such as how email or UPI pays operate, allowing people to be originally connected to a single provider without locking it.

Privacy-First, built in India

In another post, Vembu has also addressed the growing speculation around Zoho’s product development and where the user data is stored. He emphasized that all Zoho products including Aratai, along with the company’s global headquarters in Chennai, have been built in India. “Indian customer data is hosted in India, we proudly ‘made in India, built for the world’ and we mean,” he said.

He further stated that Zoho manufactures all its services on open-source techniques on its own hardware and software framework, which deliberately avoids global cloud platforms such as AWS, Azure or Google Cloud. He specifically assures that the Aratai app has not been hosted on any of these platforms. Instead, user data is hosted in many data centers in Mumbai, Delhi and Chennai in India, placing to expand Odisha.

Arattai is the new rival of WhatsApp?

The word Aratai means “casual chat” in Tamil. The app was quietly launched in 2021, but has recently increased popularity, increased by increasing interest in digital options developed at home. While the app provides familiar features such as group chats, voice and video calls, broadcast channels and almanac stories, which makes it different, is the promise to offer data secrecy and freedom from the invasive mosque model.

The app suddenly found a sudden spike in the download, many people considered the first serious challenger for WhatsApp in India. Currently, the messaging platform of the meta dominates the market with more than 500 million users. However, the platform has often been subject to data sharing with meta services and its integration of its integration in the broad ecosystem of meta. Artai is now being seen as one of the most promising options by users, with its pledge of openness, credibility and freedom from monopoly behavior.