South exhibitors propose mandatory 8-week theatrical run before OTT release
Exhibitors from five southern states met in Bengaluru and proposed in principle to implement a standardized theatrical window for films before their digital release.
Film exhibitors across South India have proposed a mandatory eight-week theatrical window for films before debuting on OTT or other digital platforms. The decision was discussed during a strategy meeting held in Bengaluru which included representatives from Karnataka, Tamil Nadu, Andhra Pradesh, Telangana and Kerala.
The meeting, organized by Karnataka Film Exhibitors Association and Theatreworld, focused on addressing the challenges faced by cinema halls in the region and identifying measures to strengthen the theatrical ecosystem.
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According to exhibitors, the proposal seeks to ensure that films remain confined to theaters for at least eight weeks before being released on streaming platforms, satellite television or other digital outlets. Industry representatives said the move was aimed at preserving the theatrical experience and countering the growing “wait for digital” trend among audiences.
Exhibitors also discussed adopting a similar revenue-sharing model across participating states. The proposed system will shift towards a percentage-based revenue sharing structure, which is expected to bring greater uniformity and fairness between exhibitors and distributors.
However, exhibitors clarified that films with existing contractual obligations regarding OTT or satellite rights will not be immediately affected. The industry body also announced plans to initiate discussions with producer councils and other stakeholders in the coming weeks to ensure that the new policies are implemented in a structured manner.
Exhibitors said the move is aimed at creating a stable environment for producers, distributors and theater owners while protecting the long-term sustainability of the theatrical exhibition sector across South India.