Sony India has launched the new Bravia 7 Series in India. Designed to bring the magic of cinema to your living room, the Bravia 7 Series includes advanced technologies to deliver lifelike visuals and immersive audio. The Bravia 7 Series features Cognitive Processor XR, Mini LED and XR Triluminos Pro technology, which work together to create stunning visuals. This processor replicates the way humans see and hear, making movies and shows feel more realistic. It also includes Studio Calibrated mode and IMAX Enhanced certification, ensuring you see content exactly as the creators intended. Prime Video Calibrated mode optimizes picture quality for movies, series and live sports, automatically adjusting settings for the best viewing experience.

Sony Bravia 7 Mini LED Series: Price and Availability

The Bravia 7 Series will be available from July 1, 2024 with the following models and prices:
–K55XR70: Rs 1,82,990
–K-65XR70: Rs 2,29,990
–K-75XR70: Price to be announced
These models will be available at Sony Centers, leading electronic stores and e-commerce portals across India.

Sony Bravia 7 Mini LED Series: Specifications and Features

The Bravia 7 Series is available in three sizes: 55-inch, 65-inch and 75-inch. With the XR Contrast Booster and Mini LED panel, the TV enhances the depth and detail of images, delivering deeper blacks and brighter whites. The XR Triluminos Pro technology displays a wider colour spectrum, making every colour and shade look natural and accurate. The XR Clear Image technology ensures that fast-moving scenes remain sharp and clear, perfect for action-packed movies and sports.

Sony’s Bravia 7 series also excels in audio performance. Acoustic Multi-Audio technology and XR Sound Positioning align sound with the on-screen action, creating a more immersive experience. XR Surround offers 3D surround sound, transforming even 2ch and 5.1ch audio into immersive 5.1.2ch sound. Additionally, Dolby Vision and Dolby Atmos technology enhance HDR content and provide multi-dimensional sound, respectively.

Gamers will find the Bravia 7 series particularly appealing. It is optimized for PlayStation 5 with Auto HDR Tone Mapping and Auto Low Latency Mode (ALLM), ensuring smooth and responsive gameplay. The game menu allows easy access to gaming settings, and features such as the black equalizer and customizable crosshair enhance the gaming experience.

The BRAVIA 7 Series also offers a smart experience powered by Google TV, providing access to over 400,000 movies and TV episodes and 10,000 apps and games. Voice control and integration with Apple AirPlay2 and HomeKit ensure seamless connectivity with your devices. The BRAVIA CAM accessory, sold separately, further enhances the viewing experience with gesture control and video call capabilities via Google Meet.

The Bravia 7 Series’ One Slate design combines the screen and bezel into a single unit, providing a sleek and sophisticated look. Sony is committed to environmental sustainability, using recycled materials and energy-efficient technologies. The Echo remote is made from 79.7 percent recycled plastic, and the TV’s design minimizes power consumption while maximizing brightness.