With the start of the holiday season, online platforms have started offering discounts across various categories, and televisions are no exception. This is also the time when many people prefer to watch Christmas movies and long-form content on the big screen rather than on their phones. If you’re planning to upgrade to a 4K smart TV, this window might be worth considering. Sony Bravia TVs, known for their picture quality and premium tuning, are currently available with notable price cuts on Amazon and partner retailers. The special thing about these deals is that discounts on Sony televisions are generally limited, even during big sales. Here are details of the best Sony 4K TV deals.

Sony Bravia 4K TV gets rare holiday discount on Amazon, prices start at Rs 38,490

Starting from the entry point, the 43-inch Sony Bravia 2 M2 Series 4K Ultra HD LED Google TV is listed at Rs 38,490 against its MRP of Rs 59,900 on Amazon, as per the current listing. Buyers can also avail bank offers up to Rs 5,000 on select cards including IDFC First, Yes Bank and Bank of Baroda. Vijay Sales is offering the same model for Rs 38,290, along with an additional Rs 3,000 instant discount on HDFC and ICICI Bank cards, bringing the effective price down further.

At this price, the 43-inch 4K Sony TV is suitable for viewers who value display quality over aggressive pricing. While brands like Xiaomi, TCL and even LG offer 43-inch 4K TVs in the Rs 25,000 to Rs 35,000 range, Sony continues to focus on color accuracy, contrast control and overall clarity. The audio performance is also well balanced for everyday viewing, which adds to the overall experience.

Those who are willing to spend more for a larger screen can check out the 55-inch Sony BRAVIA 2 M2 4K Ultra HD LED Google TV. The TV is currently priced at Rs 57,990 on Amazon, with an additional Rs 1,500 discount available on HDFC Bank cards. Vijay Sales lists the same model at Rs 62,590, but offers a bank discount of up to Rs 5,000 on IDFC First, ICICI and HDFC cards, bringing the effective price down to Rs 60,000.

For buyers targeting the Rs 50,000 range, the 50-inch Sony BRAVIA 2 M2 4K Ultra HD LED Google TV is another option. It is listed on Amazon for Rs 51,990, and with bank offers applicable, the final price could come closer to Rs 50,000. For Sony’s 50-inch panel, this price is relatively competitive in the current market.

All the Sony Bravia models mentioned here support major streaming apps including Netflix, Prime Video, YouTube, Sony Liv, Jio Hotstar, and Apple TV+. As per the listing, they come with one-year brand warranty and standard installation is included.

For buyers comparing options, Samsung remains a strong option in the same segment. Amazon is currently selling the 55-inch Samsung Vision AI 4K Ultra HD Smart QLED TV for Rs 47,990, making a price difference of around Rs 10,000 compared to Sony’s 55-inch offering. Samsung TVs may be a little more affordable, but Sony commands a premium for its display tuning and overall picture quality. If the budget is low and binge watching is a priority, Samsung is the second best option in terms of good value, while Sony remains the choice for those willing to pay extra for a refined viewing experience.