Samsung has launched its new 2024 QLED 4K TV series in India, with prices starting at Rs 65,990. This latest lineup aims to offer a premium viewing experience with several advanced features. The 2024 QLED 4K TV series is available in three sizes: 55 inches, 65 inches, and 75 inches. Customers can buy these TVs online on platforms such as Samsung.com and Amazon.in starting today.

At the heart of the new TVs is the Quantum Processor Lite 4K, which offers 100 percent colour volume with quantum dot technology and Quantum HDR. These TVs also offer 4K upscaling, which increases the resolution of content to near 4K levels. Other notable features include Q-Symphony sound technology, Dual LED, Motion Accelerator for gaming, and Pantone Validation, which ensures accurate colour representation.

Mohandeep Singh, Senior Vice President, Visual Display Business, Samsung India, said, “Content consumption has changed rapidly in the last few years, as users are demanding a more immersive and premium viewing experience. To meet this demand, we have launched the 2024 QLED 4K TV series, which is a step into the world of premium and immersive viewing experience. The new TV series offers vibrant picture quality with 4K upscaling feature, which refines the content on the screen to near 4K levels, taking the overall viewing experience several notches higher.”

The Quantum Processor Lite 4K optimizes both viewing and sound conditions, while Quantum HDR ensures a wide range of contrast for a cinematic experience. Quantum dot technology brings a billion shades of vibrant colors to the screen, displaying colors accurately even at different brightness levels.

The 4K upscaling feature guarantees superior visual quality regardless of the content’s original resolution. Pantone validation certifies accurate expression of over 2000 colors, and dual LED backlighting technology enhances contrast by adjusting the backlight color tone to match the type of content.

The design of the 2024 QLED 4K TV series is sleek and modern, with an AirSlim design that helps the TV fit easily into the wall. The unlimited screen and adjustable stand make home entertainment setups even better. In addition, these TVs are designed with sustainability in mind, with a SolarCell remote that works without batteries and AI Energy Mode for energy-saving benefits.

For a truly immersive audio experience, the 2024 QLED 4K TV series incorporates Q-Symphony, OTS Lite and Adaptive Sound features. These technologies create a 3D surround sound effect through real-time content analysis, enhancing the viewing experience.

Gamers will appreciate the Motion Accelerator and Auto Low Latency Mode (ALLM), which improves screen motion smoothness and provides faster frame transitions with lower latency. The new TVs also come with Samsung’s TV Plus service, offering over 100 free channels. The built-in multi voice assistant ensures seamless connectivity, while Samsung Knox provides top-level security for a secure home experience.