The stage is set for the grand trailer launch of Allu Arjun’s Pushpa 2: The Rule. The entire team of the film has left for Patna, Bihar for this event, which they are calling the biggest trailer launch event in the history of Indian cinema. This is also the first time that the makers of a big budget film like Pushpa 2 have chosen to travel to Bihar for the launch. Trailer launches of films usually take place in Delhi, Mumbai, Chennai and Bengaluru. Patna is first for many reasons. But why?

The decision to organize such a large-scale program in Patna is not spontaneous. After the massive success of Pushpa in 2021, the film’s lead star Allu Arjun became a pan-Indian name. This was the first time that he was celebrated as a legitimate pan-India crowd puller outside the Telugu film industry. He gained new popularity. So much so that the actor won the National Award for Best Actor for his performance in the Sukumar-directed film.

Bihar also did not remain untouched by Pushpa’s craze. we all Native The gangster avatar attracted the masses and Bihar especially showed keen interest in appreciating the local bad boy Pushpa, who likes to live like a king even by wearing torn slippers.

Pushpa: The Rise remains one of the biggest South Indian hits in the state. Everything about Pushpa’s lifestyle, her expressions, body language became popular in the North, especially in Bihar. The music of the film, especially the song Srivalli, was so popular that a Bhojpuri version of it was made by a singer in 2022 which went viral on social media. The film was also a big hit on satellite television in Bihar.

After thorough analysis, the makers including Allu Arjun decided to express their gratitude to their fans in Bihar by organizing a grand trailer launch in Patna.

Pushpa 2: The Rule Trailer Launch – A Business Decision

Apart from the emotional aspect, this decision also reflects professional thinking. Allu Arjun needs no introduction in the South. The popularity of Pushpa franchise is widespread in the southern states. Even if the team avoids a grand launch there, it is not going to have any impact on its performance at the box office. But, featuring a special event in the North, especially Bihar, will definitely attract crowds, and create a sense of belonging to their Pushpa among the audience. All this is to boost bigger attraction in theaters and expect more crowd at the ticket window upon the release of the film.

This event will start on Sunday 17th November at 5 pm at Gandhi Maidan, Patna. The digital launch is expected to take place at 6 pm. A special performance by Bhojpuri star Akshara Singh is also a part of the programme.

Pushpa 2, which also stars Rashmika Mandanna and Fahadh Faasil, is set to release on screens on December 5. Produced by Mythri Movies, it also features a special dance number featuring actor Srileela.