Prada changes the devil again? Now, it is Jatti after Kolhapuris
Jutti-inspired lot? Prada sparks another line of ‘ancient leather pumps’ of Prada.
Italian fashion house Prada has once again found himself at the center of controversy in India.
This time, it is not about Kolhapuris, traditional GI-tagged footwear that the brand had clearly referred to in the Milan Shocks, a social media raised an uproar. Prada eventually accepted the origin, even met the artisans in Kolhapur. However, the Internet is accompanied by photographs of Pradan’s ‘ancient leather pumps’, which makes strong comparisons with Indian Jatis.
While these pumps are available in many colors and designs on Prada’s website, a special pair is a supernatural similarity for traditional Indian jutes.

Prada has described the pair as “an original and unconventional design” with Cafskin.
“The stitching and raw-cut edges in the silhouette of the pointed foot in antiquated leather are intentionally left,” reads further. Although Jutis is traditionally flat shoes, the version of the Prada comes with Sylteos.
Shopkeepers in Amritsar, who are involved in Punjabi Juti trade, expressed displeasure over the matter.
A local shopkeeper, Akash, said that he makes tireless efforts to sell Punjabi juts and Kolhapuri chappal priced between Rs 400 and Rs 2,000.
He said, “Many artisans and shopkeepers rely on this work to support their families. But now, Prada is copying Punjabi Juti and planning to sell it for millions of rupees, which is a serious shock for their cultural heritage. He said that the Indian government should take strict action on the issue.”
Shoe experts weigh
Meanwhile, footwear experts say that most of the other ancient leather pumps of Prada from this collection, especially unlike the clear rip-fad of the brand of Kolhapuris, did not land a jatti vibe, the above pair appear to be inspired by Indian jutetis, especially from Rajasthani Mozaris.
“These female pumps are not one copy at all, but they certainly look inspired by Indian Jati, such as Mozri to Mosari or Punjab to Juttis, their toe size and upper silhouette,” A footwear designer Rashmi Tomar, India today tells Digital.
She states that when the sharp-leg is a common design used in footwear, it is the upper silhouette that looks like a juggle.
“The upper pattern and silhouette that you see in this Prada pair is an important element in the Mojri, an important element,”, which was done by a project on Mojaris in 2006.
She says that the first men’s gathering portrayed the turn pattern and shape.
Meanwhile, Sukrita Khanna, the founder of footwear brand Artimen, says he prefers the Prada pumps, but did not immediately look as “Indian” and will only be combined with Rajasthani Jatis to some extent.
Prada is entangled in the line of only weeks in the ‘Copcat’ line after showing Kolhapuris on an international ramp without accepting the iconic footwear roots. The Maharashtra Chamber of Commerce, Industry and Agriculture filed a formal complaint, inspiring the brand to give Kolhapuris his payable credit, visit the city and cooperate with Indian artisans.

For the Jutis row, the brand is not yet commented. But what do you have to take?

