The first social media experiment of Openai, the Sora app has shaken the debate between its employees and former researchers, showing tension between the company’s non -profit mission and its growing consumer business. The app, which features the facility of AI-based video-like feed-like feed, has also attracted attention to include several deepfacks of OpenEAI CEO Sam Altman.

Many researchers expressed mixed reactions on X, showing both enthusiasm and anxiety. John Hallman, a preparation researcher from Openai, wrote, “AI-based feeds are scary. I will not deny that I did not feel any worry when I first learned that we were releasing Sora 2. He said,” I think the team probably did the best job in designing a positive experience which we are going to ensure that we are going to ensure that AI is helping Does and does not harm humanity. ” Similarly, Harvard Professor and OpenEE researcher Boz Barak said the app “technically amazing,” but warned that it would be too early to say whether it avoids problems seen in other social media platforms.

He said, “I share a similar mixture of anxiety and enthusiasm. Sora 2 is technically surprising, but other social media apps and deepfacks to avoid the loss of their disadvantages before time to congratulate myself,” he said.

Some former employees voiced their restlessness more clearly. A former Openai researcher Rohan Pandey took the opportunity to promote his new enterprises, periodic laboratories, which aim to use AI for scientific research rather than entertainment. He invited researchers to join them, saying, “If you do not want to build an infinite AI tiktok slope machine, but want to develop AI that accelerates fundamental sciences then join us in periodic laboratories.”

The launch shows a recurring challenge to Openai: Balancing your non -profit mission with rapidly expanded consumer business. While CHATGPT has already proved a major source of revenue for the company, allowing it to fund research and distribute AI widely, Sora mark a significant expansion in entertainment-focused AI materials. This step raises the question about, if in all, OpenIA should prioritize mission-driven goals on revenue-placing opportunities.

Ultman addressed these concerns in a post on X, explaining the argument behind Sora. He said, “We mostly need capital for Building (SIC) AI that can do science, and to ensure that we are focusing on AGI with almost all our research efforts,” he said. He said that launching consumer products allows people to experience new technology by helping people to offset the costs of running advanced AI systems.

Regulators are closely looking at the steps of OpenAII towards a profit-profit model, which the company needs to raise capital and potentially to go publicly public. California Attorney General Rob Bonta recently emphasized the importance of keeping the company’s declared security mission front and center in the midst of this infection. Critics have questioned whether consumer-centered products, especially for the purpose of entertainment such as Sora, can dilute the original mission of Openai.

Unlike Chatgpt, designed for practical use, Sora is designed for fun. Users can make and share AI videos in the same feed as Tiktok or Instagram reels. Openai says that it is taking measures to prevent the app from becoming addictive, which involves showing materials mainly from users and if they scroll for a very long time they send and send reminders. The company also said that the app has not been adapted to spend maximum time, but to encourage creation.

Experts note that social media naturally produces pressure to enclose users, sometimes produces unexpected negative consequences. Altman has previously described it as a “big misleading of social media”, the way the algorithm can encourage behavior by pointing to the algorithm that seems attractive but can have harmful effects.