Openai is allegedly working on its own web browser, and early signs suggest that it can be called aura. The browser is expected to rely too much on artificial intelligence to help users, which establishes a platform for a new competition with industries such as Google.

Aura’s mention was recently seen in the Chatgpt web app by a user on X, such as “Abha,” in Aura, “and” Abha Sydbar “pointing to an e-acquired browsing experience with words like” and “Abha Sydbar”. The company has not publicly confirmed the name, but the presence of these references indicates that the project is subject to active development.

The browser is believed to have been made using chromium, the same open-source platform that gives strength to Google Chrome and Microsoft Edge. This will allow Openai to release it on platforms such as Windows, McOS and Mobile. According to reports, the browser is likely to combine AI capabilities with traditional browsing tools, offering features beyond regular discovery and navigation.

Instead of displaying only search results or web pages, aura can allow users to interact with the web through a conversion AI interface. Works such as summarizing web materials, filling forms or even booking appointments can be controlled by embedded AI agents within the browser. This approach will also give Openai access to user browsing data, which can improve its model performance and strengthen its ecosystem of AI services.

Inner sources quoted in media reports suggest that Abha is part of a large strategy to make Openi’s equipment daily, whether at work or in personal life. The company, led by CEO Sam Altman, has already made large tricks with chat in AI and is now looking at new areas for development including hardware and productivity software.

The browser is expected to be launched in the coming weeks. If it manages to attract a portion of 500 million weekly users of Chatgpt, Openai can achieve significant basis in the long -dominated space of Google Chrome, which currently controls more than 65 percent of the browser market. Chrome plays a major role in Google’s advertising business that is collected by collecting data that helps in targeted advertisements, some aura can see to challenge, especially if AI agents are able to handle browsing tasks freely.

This is not the first time Openai has shown interest in browser development. The company had previously hired former Google officials working on Chrome, and reports have indicated that Openai has also considered buying Chrome, if Google was forced to sell it during the onset investigation in the US.