Ai is releasing an AI video-generating app called Openai Sora that allows people to make and share AI videos that can be separated from copyright content and shared in streams like social media.

Copyright owners, such as television and movie studios, should choose to display their work in video feeds, said, “said, describing it as a continuity of their former policy towards the image generation.”

The copyright policy is likely to rub wings across Hollywood.

Company officials said that chat-Makers are interacting to discuss the policy with several types of copyright holders in recent weeks. At least one major studio, Disney, has already opted to appear in the app, people familiar with this matter said.

Earlier this year, Openai pressured the Trump administration to declare the AI ​​model on copyright materials to collapse under the “proper use” provision in the copyright law.

Openai argued in March, “Applying a fair use theory for AI is not only a case of American competition – it is a matter of national security.”

Without this step, it was said at that time, US AI companies will lose their lead over rivals in China.

Openai officials said that it took measures to prevent people from making videos of public figures or other users of the app without permission. Public figures and equality of others cannot be used until they upload their own AI-borne video and allow them.

One such step is a “Liveness check”, where the app inspires the user to transfer its head in different directions and recite a random string of numbers. Users will be able to see the video drafts including their similarity.

In the Sora app, the video can be long up to 10 seconds. Openai created a feature, which she calls a cameo, which will allow users to create themselves realistic-looking AI versions and put themselves into AI-borne scenes.

“Our companies are in the business of competing for time and modifying consumer behavior,” Morgan Stanley analyst Brian Novak said in a research note.