How important is India for OnePlus? It is quite important for the company to pay attention to the concerns raised by its users in the last one year and announce a special program to address these concerns. OnePlus on Thursday announced Project Starlight, a strategic initiative aimed at solving concerns raised by OnePlus phone users. As part of the initiative the company said it will focus on solving India-specific issues and developing India-specific features for its phones. And as part of this the company will invest Rs 2000 crore annually for 3 years in India, taking the total investment in India to more than Rs 6000 crore in the near future.

OnePlus India CEO Robin Liu told the gathering, “Project Starlight aims to deepen our understanding of the challenges faced by our key consumers and provide them with tailored solutions. This investment of Rs 2,000 crore will be launched in Hyderabad in 2019. This builds on our previous investment of Rs 1,000 crore in the centre.” A gathering of media people and tech influencers in Shenzhen, China. “We are launching Project Starlight specifically in India because India is one of our biggest strategic priorities.”

While OnePlus remains a top phone brand in India, it has lost some of its luster over the past few years – mostly due to issues beyond its control. The latest trends from research agencies like IDC and Counterpoint reflect the challenges facing the company. But she is not backing down from these challenges. OnePlus says it is committed to addressing the concerns raised by Indian users, including concerns about the green-line issue with OLED screens.

India is unique and the conditions in which OnePlus phones are used in India are also unique. “From the intense heat and humidity to the heavy usage, high screen-on-time and long replacement cycles of OnePlus users, we look forward to the challenges our devices and services need to reliably serve our users for years to come,” Liu said. Recognize.” That’s one reason why Project Starlight is going to focus specifically on the durability of flagship OnePlus phones.

double 85 torture test

To highlight that Project Starlight is not just made of words but also something concrete and significant, OnePlus is showcasing the upcoming flagship – OnePlus 13. The phone, which will be launched in India in January, is coming with several major enhancements. , The most important of these enhancements is a stronger and new display bonding technology that will help the phone better deal with moisture and humidity. Additionally, OnePlus has improved the overall display quality of the screen used in the OnePlus 13. This is a significant improvement that has resulted in the phone receiving an A++ rating from DisplayMate – a first for any display.

“The A++ certification means that our screens have been extensively tested and are capable of delivering an unparalleled visual experience,” said Ramgopal Reddy, Vice President, OnePlus India. “In total our laboratories conduct over 180 rigorous tests to maintain high standards of durability and reliability.”

One of the major tests on the list is the Double 85 Torture Test. “This test sets a temperature of 85 °C and 85% humidity. It is used to assess the reliability of materials and is an important part of our core aging tests. We have done this test before But now we have to undergo testing for 21 days longer than before,” Reddy said.

The reason the company feels particularly confident about the OnePlus 13 is also because it is now using better materials to connect the display layers, something that is unique to its phones. While aging of OLED displays is a problem faced by the entire industry, which often brings green-line issues to phones of almost all brands, OnePlus says it is unique in coming up with a new bonding solution and protective layer Which will retain moisture and moisture. Get the most out of performance layers and slow down their aging.

Reddy says the company can claim “with pride but not arrogance” that it has “achieved a significant milestone in reducing the risk of green-line issues to industry-low levels.” And to put your money’s worth, OnePlus is offering a life-time display warranty on its phones, including the upcoming OnePlus 3. It says that in case of green-line problem or other malfunction with the display, it will replace it. Display free, something no other phone company offers.

Project Starlight leads to new features

According to OnePlus, Project Starlight has three key components: reliability and durability, after-sales service, and innovation for India.

The company says that it is expanding its network and reach as part of making its after-sales service more comprehensive. The company has grown its service centers by 22 percent in the past one year, including an 11 percent increase in exclusive centers directly owned by the brand. Over the next few years, and also focusing on Tier 2 and Tier 3 cities, the company aims to expand its service centers by 50 percent by 2026.

Meanwhile, the upcoming OnePlus 13 is also going to benefit from Project Starlight. Specifically, OnePlus highlights some of the features that the OnePlus 13 will bring to Indian users. One of these is support for 5.5G networks, which is an advanced version of standard 5G. For the OnePlus 13, the company has already tested 5.5G network support in partnership with Jio in Bengaluru and achieved speeds of up to 1Gbps. The company says this will be possible because the OnePlus 13 will be able to use and combine cellular connectivity from 3 towers simultaneously.

Another key feature that the company has worked on is connectivity across underground rail networks like Delhi Metro. OnePlus has tested a new networking algorithm in the Yellow Line of Delhi Metro. This algorithm reduces signal interference and boosts networking performance. Initially, it is expected to be available on OnePlus 13 and will benefit Delhi Metro commuters.

Finally, there is a new feature called Steady Connect, which has been developed keeping India users in mind. To demonstrate the usefulness of this feature, OnePlus gave the example of people going to the gym. While they want to wear their earphones, they also want to keep their phones in the locker for convenience. But if they do, they can’t listen to music while exercising because Bluetooth loses connection. OnePlus says that Steady Connect will allow the OnePlus 13 to stay connected to the OnePlus Buds at a flat and uninterrupted distance of over 300 meters. Although in a built-up space like a gym with walls and equipment, this distance will be short, it will still be enough to keep the buds and phone connected.