Google’s push is facing strong criticism from news publishers to the company for AI-Fiction of Search. A major media group in the United States has accused Google of misusing its content without presenting anything in turn. They called it “theft”. The center of the dispute has a new facility of Google called AI mode, which the company officially announced at its annual I/O 2025 developer event. With this tool, users can interact with Google search such as it was a chatbot, asking complex questions and follow -up questions, and was receiving full reactions in turn, without the need to click on any traditional link.
The news/media alliance, which represents around 2,000 publishers in the US, released a sharp response to the launch. The group president and CEO, Daniel Coffee said, “The final redeeming quality of the link search, which gave the publishers traffic and revenue. Now Google only takes materials by force and uses without any returns, the definition of theft.”

The group is urging American regulators, especially the Department of Justice (DOJ) to intervene. The group believes that Google’s dominance on online information is rapidly becoming uncontrolled, and that the new AI mode weakens a stressful relationship between publishers and technical platforms. Coffee said in its statement, “DOJ measures should address it by a company to prevent the continuous domination of the Internet.”

Google, meanwhile, is presenting AI mode as the natural next stage in the development of search. This feature has been tested with select users for months through Google Labs, but from Wednesday, it is widely available all over the US. Users do not need to sign in to use it, and it is mainly being rolled out on mobile devices. The availability of facility in India is not yet clear.

According to Google, AI mode is designed to make the search more connivable and helpful. Instead of showing a page full of links to users – how we see it now, minus AI observation at the top – AI breaks the Query, scans many websites, and gives users a detailed answer in seconds. Even it can help users with tasks such as booking tickets, comparing prices, burning a table in a restaurant or analyzing financial data.

In addition, AI mode also comes with features such as deep search and search live that add more AI power to the feature. The deep search allows users to run hundreds of background questions to create a detailed response, while search live users on something of their phone cameras and asks questions about it in real time. Think of it as Gemini Live Integration in Google Search.

Although these devices have the ability to provide large convenience to users, news and media publishers argue that the Google search with such deep root AI-tools will generate most of its reactions based on the information provided by Embedded-Media House in Google Search–It is being pushed out of the online ecosystem. Because if Google shows AI reactions to users – which will be made at the work of media publishers – users will feel less and less the need to visit the original source of information, which will eventually give publishers the cost of valuable traffic and revenue.

Media publishers have urged the DOJ to see the issue as Google’s antitrust trial – where the American court found the company “monopolistic” – is currently in treatment phase. Originally, the court in the US found that Google search is a monopoly on the market, and now they are trying to find the right solution to fix it. DOJ has proposed that the company should be forced to divide the Google Chrome, and it should be asked to share its search data with its rivals.