Mysterious billboard in Varanasi has sparked discussion about the release date of SS Rajamouli’s film.
A mysterious billboard in Varanasi displaying the probable release date of SS Rajamouli’s Varanasi has generated significant curiosity among fans and observers. However, no official confirmation has been issued by the makers.

SS Rajamouli’s Varanasi, starring Mahesh Babu, Priyanka Chopra and Prithviraj Sukumaran, is in the news again after reports about its release date went viral. Huge billboards have been put up at prominent places in Varanasi, with just a one-line advertisement: “In theaters – April 7, 2027.” The minimalist approach, devoid of logos or other identifying features, has led to widespread speculation about whether this marks an official release date. Varanasi.
The esoteric nature of the campaign has heightened interest, as no faces, logos or direct references to the film are displayed on the billboards. Observers say the release of a specific date is fueling talks about a possible rescheduling of the film. Despite the buzz, there has been no formal statement from the makers regarding the release date or the intention behind the promotional move.
Here are the posts:


without official announcement
Just one date on poster in Varanasi
no title on date poster
Just one speculation caused havoc in SMstill buzz volume #varanasi Creating what justifies the “never seen before” inside and out
pic.twitter.com/Af7rkd1OXc– RTR (@natweetsnaistm) 29 January 2026
Local residents and visitors have reported that the billboards have been placed in highly visible areas, leading many to believe that this is a coordinated marketing effort rather than a random incident. The repetition of the same message across the city has further added to the intrigue.
A few days ago, Varanasi’s official Many claimed that this was a hint by the makers regarding the release date of the film coinciding with Ram Navami, which falls on April 15, 2027. While it was reported that the film will release on April 9, it looks like it will likely release in theaters on April 7, 2027.
Coming in 2027.#varanasi pic.twitter.com/yuInvgJwIk-Varanasi (@varanasimovie) 21 January 2026
Industry analysts have noted that the date shown on the hoardings, April 7, 2027, coincides with festivals like Ugadi (Telugu and Kannada New Year) and Gudi Padwa (Marathi and Konkani New Year), which are important in South India. This period is traditionally profitable for film releases due to increased box office attendance, increasing the possibility that the date chosen is strategic.
Varanasi It is the first collaboration between director SS Rajamouli and actor Mahesh Babu, making it one of the most talked about Indian films in production. The project also stars Priyanka Chopra Jonas, who is making a comeback to Hindi films, and Prithviraj Sukumaran, adding to its high-profile status.
The film’s music is being composed by MM Keeravani, who is known for his previous collaborations with Rajamouli.
As of now, with no official confirmation from the filmmakers, the industry is closely monitoring the developments.

