McDonald’s on Monday recorded a decline in profits, as it was with the effects affected by the outbreak of American food poisoning that depressed sales in its home market. Fast-food giants, concentrated in western United States. Facing the outbreak of coli, also pointed out the sale of inflation customers in the United States, Britain and other markets.
Chief Executive Chris Kampsinski stated that the company’s performance in 2024 “did not fulfill our expectations,” but praised the employees for rapidly addressing food poisoning, who was connected to onions in the popular quarter pounder Hamburger.
The US comparable sales fell by 1.4 percent during the fourth quarter.
The company’s profit slipped by one percent, while the revenue was compulsorily flat at $ 6.4 billion.
Kempczinski said the sale of the chain still lagged somewhat lagging behind in the Rocky Mountains region, where outbreaks occurred.
“At this point, it lies only for the region while in the rest of the US, we do not see an impact,” Campsinski said, who predicted a complete American recovery until the beginning of the second quarter.
Soon after the outbreak of October, sales hit a trough, but later improved in the quarter as McDonald’s marketing campaigns and price publicity, authorities on an earning conference call. Overall, outbreak was responsible for 104 cases in 14 states. According to the US Center for Disease Control and Prevention, 34 were hospitalized and one deadly.
Kempczinski described the broad American market as a “beautiful silence”, given that the sales of low -income consumers have dropped double digits in the fast food industry. Conversely, activity from medium and high-or-high shopkeepers is “very strong,” he said.
“It is so important that we make sure we have a strong value program,” said Campsinski.
Company officials said they were on track with a plan to add new restaurants to the United States and some foreign markets.
The series plans to spend between $ 3 billion and $ 3.2 billion this year, including around 3,800 restaurants, including around 1,000 in China and hundreds in the United States.
McDonald’s shares rose 4.8 percent near the afternoon.
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