The wide-eyed, kony ear, cooking smile and colored swelling body looks like a familiar vision hanging from a bag. You have probably seen it on the streets or have already immersed it in the past. Well, what we are talking about is a lobbu – a ‘Monster’ doll that has paved its way in luxury fashion accessories world and how.

This creature like Gremlin is a common view in many countries these days. And its craze can be attributed to the Blackpink’s Lisa to an extent. Like Barbie or Hot Wheels, these collectors also come in different shapes, shapes and colors.

Labubas original

The first things are first, what is a lubest? Essentially, this fuzzy luxury is a Nordic creature. Hong Kong artist Cassing Lung took inspiration from Nordic mythology and folklore. Its manufacturing history can be detected for nearly a decade, when he introduced the concept of the ‘The Monsters’ series in 2015. It was an artist of caricature organisms who made an appearance in the first artist’s photo books.

Four years later, in 2019, it was licensed by Chinese -based Toy Company Pop Mart. As soon as it hit the shelves, it became a popular choice.

Currently cut: It is not just a popular collectible, it has become a fashion statement. And the best part (or strange, you decide), these dolls are sold in the “blind box” and buyers are absolutely unaware of them they are getting.

The toy that is taking to the world

Recently, in an interview, Lisa shared her inclination towards these Danteed luxuries. Talking to the variety, the singer mentioned how she has been going mad for her for almost a year “.

Lisa also revealed that she was “unhappy” because she was not just enough. When he hung his four Labubu collection hanging from his bag, the Internet went to meltdown, and the sale of pop mart was skyrocketed. According to CNN, Labubu alone was responsible for the revenue of $ 1.8 billion of $ 410 million pop mart in 2024 alone.

Now, not everyone has peace of dolls with pomp, some also have an alternative option.

And just if you thought that this is just mad about these dolls, then we should stop you there. Rihanna and Dua Lipa have also been seen with these Nordic luxury attraction on their bags.

Some people have also expressed how these dolls have become a fashionable migration in childhood amidst the chaos of becoming an adult. They are ugly, but raise a tingling of mischief that brings out the inner child. For some, they can also serve as a reminder to not take things seriously. Cute yet ugly, just like life?

sold out!

The craze behind these colorful, funky dolls is through the roof, so that the market seems to be a decrease.

Lisa also shared in her interview how she is still unable to get her hands on these attractions due to her unavailability.

But an e-commerce website is addressing this pain point for Labubu lovers. By rotation, a UK-based e-commerce platform, allows people to tap in the trend by making 4 firing a day. It also has an app where anyone can find about 20 varieties of these dolls and can flaunt the attraction for a day or more.

Labubu craze in India

We follow our western counterparts many times, and have we done the same in this regard? Yes, to some extent.

On Wednesday, Ananya Pandey was seen carrying a bag with a pink labubu attraction. It only strengthens its reputation as a fashion accessory because ‘Ba’ is a true-blue fashionista, right?

Watch the video here:

Redithers in India were also very keen about this viral attraction.

While it may take some time to take the Labubu tendency into India, it reveals our deep craving for comfort and apathy. More importantly, it is also a quiet rebellion against ‘perfection’. The doll has received approval in her ‘ugly’, and it says a lot about our changing mindset.