While we wait for all the upcoming iPhone 17 series to see, a new report highlights Apple’s plans for next year. The iPhone 18 lineup is ready to launch in 2026, but with more variants than normal. According to previous rumors and leaks, the iPhone 18 series will bring Apple’s first foldable iPhone with four other models. Now, according to the new report by information, Apple is planning to change its launch strategy. It says that the company may launch the Pro model, The Air and Foldable in 2026 and will organize another event a few months later to launch the iPhone 18 and iPhone 18E. This means that users will have to wait for the vanilla version, which is expected to come in 2027.

iPhone 18 series launch strategy

Apple can prepare an important shake-up for its iPhone launch strategy, which, according to the information, plans to release your upcoming iPhone 18 lineup. Instead of unveiling all models at once, the tech veterans are allegedly set to divide their launch into two incidents – one in autumn 2026 and the other in spring 2027.

Under this new approach, high-end iPhone 18 Pro and iPhone 18 Pro Max are expected to debut in the normal autumn window, possibly with a new iPhone 18 Air and Apple’s first-foldable iPhone. These premium devices will take the center phase during the company’s traditional autumn showcase.

Several months later, the standard iPhone 18 is likely to make its presence in spring 2027, which was included by the more budget -friendly model, possibly dubbed the iPhone 18E. This can host the introduction of two-tier release schedule Apple to different programs for its leading and more economical offerings.

Manufacturing for these low -cost models is also set to shift. Starting in 2026, Apple planned to start production tests in India – a part of a comprehensive strategy to reduce its dependence on Chinese factories and reduce the impacts of trade tension and tariffs imposed during Trump administration.

The report further stated that this stampered timeline may prove to be financially beneficial for Apple. By excluding the launch, the company may be able to streamline its production demands and reduce the number of factory workers required for each product cycle.

Apple’s first foldable iPhone

Apple has been working on its foldable iPhone for some time. While its contestants, like Samsung, have now been building foldables for years (first launched in 2019), Apple is taking his sweet time to debut. However, according to the leak, the first foldable iPhone will finally look at the daylight in 2026. But what is expected? Let’s check out.

Apple is expected to take a fresh fresh foldable iPhone with long-term rheumatic iPhone, which departs from a more common flip-style point of view in favor of a book-like design, like Samsung’s Galaxy Z fold. At closure, the device will report to the compact 5.5-inch external display for allegedly everyday tasks. Once revealed, users will have access to a 7.8-inch internal screen, designed to increase multitasking and provide more immersive experiences.

The cupertino company is believed to have strong emphasis on durability – a significant concern with foldables. To address the famous issue of crease lines on Kaj, Apple is rumored to employ liquid metal, a flexible yet strong alloy that was previously used in its SIM Ejector Tools, in Kaj Tantra. This step can expand the lifetime of the device by wearing and reducing tears.

From the perspective of a design, the foldable iPhone is said to be impressively thin, measures only 4.5 mm when it is open and about 9 mm when folded – it is put between the thinning foldables in the market. Apple can also do with face ID to preserve space, instead choose for integrated touch ID sensors in the power button. A titanium chassis and dual-camera system have also been tipped, which reflects the constant attention of the brand on premium craftsmanship.

Software-wise, Apple is expected to exploit the expanded internal performance to show powerful AI-driven features and increased multitasking abilities. The foldable is likely to be picked as an AI-first device, aligning with the company’s broad strategic direction.

With all pre-launch reports, these details remain betting. Although predictions of pricing are already aired, industry analysts have suggested a initial point in north of $ 2,000 (about Rs 1.74 lakh), which has ever released the most expensive iPhone Apple.