Meta-owned Instagram has added another interesting feature today. The social media platform is rolling out a new “Profile Card” feature that is essentially a digital business card for your profile. The two-sided card provides a quick snapshot of your Instagram profile, including a scannable QR code, profile picture, and bio. This new digital tool serves as a customizable card that can act as a virtual business card, especially useful for both creators and everyday users interested in networking or promoting their profiles. Is.

What is Instagram’s profile card feature?

The profile card provides two main components. On one side, personal details such as the user’s profile picture, biography, and category (for example, personal, creator, or business) are displayed. Users can also enhance the cards with music tracks, adding a creative element to express their personality. On the other side is a QR code, which allows people to instantly access and follow the profile by scanning it with their device.

Hopefully this feature will appeal to both professional and general users, as it combines creativity with practicality. For businesses, it offers a new way to attract customers and streamline interactions. Meanwhile, for individuals, profile cards provide an easy way to connect with people through quick scan-and-follow interactions, promoting seamless engagement.

Although Instagram has experimented with QR codes in the past, including on broadcast channels, this new implementation aims to make them a more integral part of user interactions on the platform.

In a report published by TechCrunch, Meta said that the launch of the new profile card feature is in response to Gen Z audiences using their Instagram as “a kind of resume.” The company pointed to a recent survey that found more than half of Gen Z want to become influencers, which is why the social network wants to help them present themselves to others.

How to create a profile card on Instagram?

To use or customize a profile card, users navigate to their profile, tap “Share Profile” and use the editing options to customize the card’s design. Once finalized, it can be shared directly to Instagram, saved as an image to share on other platforms, or added to a Story with the rotating, two-sided display .

Since 2018, Instagram users have shared accounts via QR codes, but new profile cards offer a richer sharing experience, highlighting interests and content. Instagram’s Profile Cards feature, now available globally, helps users market themselves and expand their network, ideal for those seeking collaboration or growing their influence.