Instagram is taking content creation to the next level! The platform has announced an interesting new generative AI video editing feature that is set to debut next year. With this new tool, creators will soon be able to change almost every aspect of their videos using just a simple text prompt – no advanced editing skills required. “I’m very excited about Movie Gen, our early AI research model that will let you change almost any aspect of your video with a simple text prompt. Hopefully it will be brought to Instagram next year. Let me know what you Think,” wrote Instagram head Adam Mosseri in a post.

The feature, which is powered by Meta’s Movie Gen AI model, promises to change the way users create and share videos. Mosseri shared an exciting teaser, showing the initial research model in action. From changing clothes and backgrounds to more dramatic transformations – like turning Mosseri into a puppet – the possibilities seem endless. Do you want to add a gold chain to your outfit or set your video on the beach? This AI tool can make this possible. And if the teaser is anything to go by, the tool will be able to do it brilliantly.

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Uninteresting, but how real?

The teaser gave us a glimpse of how the AI ​​preserves details even during fast motion. For example, when Mosseri moved her arms or face, edited elements such as her outfit and props remained impressively intact. But as polished as these previews look, we’ve seen similarly shiny demos from competitors like OpenAI’s Sora that didn’t entirely live up to expectations upon release. Only time will tell how Instagram’s AI editing is used in the real world.

Meta’s AI ambitions

Instagram’s upcoming tool isn’t Meta’s first foray into AI-generated content. The Movie Gen AI model was unveiled in October. At the time of launch, the company said the AI ​​model aimed to “preserve human identity and motion”. Although the timeline for its wider availability is unclear, Instagram’s Adam Mosseri says it will launch sometime next year. The feature enters the competitive space, going head-to-head with other AI video tools like Adobe’s Firefly, which is already making waves with beta text-to-video editing in Premiere Pro.

When is the big launch?

Edman Mosseri revealed in his Instagram announcement that the AI ​​tool is expected to launch in 2025. The exact timeline of the launch has not been revealed. We’re hoping the tool will launch soon because if the final product lives up to its teaser, creators will soon be able to edit videos with unprecedented ease, making Instagram a more dynamic playground for creativity.