In a move that further integrates music with social media, Instagram and Spotify have announced a new partnership, allowing users to add songs from Instagram Stories directly to their Spotify playlists. This collaboration promises to enhance the social media experience by making music discovery and sharing more interactive and convenient.

The ability to add songs from Instagram directly to Spotify is now launching worldwide. To access it, make sure both apps are updated to their latest version on your device.

How does this work?

With this new feature, Instagram users can post Stories that include Spotify links to tracks, albums, or playlists. Now, instead of manually searching for songs on Spotify after viewing a song in a story or post, users can simply click the “Add to Playlist” button embedded in the story. This instantly saves the song to their Spotify library or playlist of their choice. The new button is conveniently placed next to the music player, allowing users to listen to a preview of a track before saving it.

To use this new feature, users will have to connect their Spotify account to Instagram. Any songs added through Instagram will appear in the “Liked Songs” playlist and under the “Your Library” tab on Spotify. This feature will be available on both iOS and Android devices.

This integration is important for both platforms. Instagram, which already allows users to share music clips in Stories, adds a new layer of interaction by turning passive discovery into active engagement. In return, Spotify benefits from increased visibility on one of the world’s most popular social media platforms, potentially leading to higher streaming numbers.

For users, this feature makes music exploration easier. Instead of passively listening to a song clip in a Story, users now have a quick and easy way to add a track to their playlist. This is especially useful at a time when digital platforms play an important role in the discovery of new music and fostering personal interest.

This partnership could signal greater collaboration between Spotify and Meta, Instagram’s parent company. Potential future developments could include deeper integration with Reels or even in-feed posts, allowing further blending of music and social experiences. It also aligns with a broader trend where social media and streaming services are increasingly interconnected, breaking down the barriers between consumption and creation.