Infinix’s first flip phone, the Infinix Zero Flip, was launched in August this year. This device is interesting for several reasons. First of all, this is the company’s first foldable phone. Second, in India, we have seen more popular brands like Samsung, Oppo, and OnePlus competing with foldables in a big way. It was almost surprising to hear that Infinix is ​​gaining a foothold in the foldable market. The third and most interesting thing about the device is its price. This is the first time that a foldable phone has been launched in India for less than Rs 50,000.

Ironically, despite being the cheapest flip phone on the market, the Infinix Zero Flip is the most expensive in the company’s catalogue. Infinix generally sells smartphones priced below Rs 30,000 in India. Clearly, everything about the Infinix Zero Flip is a bold move – from the technology to its release and price. However, it also raises questions: In a world where most foldables cost close to a lakh, how can a company like Infinix, known for mid-budget phones, launch a premium device with risky foldable technology while keeping the prices so low? How did you manage to do it? , We asked Anish Kapoor, CEO of Infinix India.

Kapoor says the brand is committed to bringing premium features at an affordable price to its customers. He says, “The phone has the largest cover screen in this segment, it has the largest battery and many other premium features.” How the company managed to do all this in a foldable phone priced under Rs 50,000, Infinix “Instead of cutting specifications and features, we cut marketing,” says the CEO. “We did not pay celebrities or other marketing firms to promote our devices. This gave us an opportunity to do something different from the rest of the industry,” he added.

While trying to stand out from its competitors for its price and features, the company was also clear about who its target audience was. “We were very clear that we had to target the younger generation. With Infinix Zero Flip, we tried to give what the youth need today.”

For example, Kapoor says that since the younger generation is big into content creation, “we tried to make things easier for them.” The camera with Infinix Zero Flip is easy to handle and shoot. During our testing period, we also found the Infinix Zero Flip’s camera to be surprisingly good. In fact, we thought it might even beat the camera performance of the Motorola Razr 50.

Infinix’s CEO also attributed the “fantastic” factor. He says that it would also be good for the younger generation to switch from bar phones to flip phones at affordable prices.

That said, it’s not enough for a phone to be good. Young generation or not, a phone needs to be functional. Kapoor claims that the Infinix Zero Flip is exactly that. The Infinix Zero Flip is “not only compact, but also functional.” The same thing came to light in our review also. The phone’s cover display, in particular, lets you perform multiple tasks, making it easy to carry around and use with one hand. Compared to bar phones, the user experience is definitely enhanced with foldable phones.

However, the biggest drawback of the foldable phone experience is its durability. Nearly half a decade after the phones were first released, customers are still skeptical about their durability. Kapoor says that Infinix was also questioned about the durability of the Zero Flip, especially due to its affordable price. “But we’ve got it all covered. We tested the phone 4 lakh times, which means even if you open the Infinix Zero Flip 100 times a day, it will still be durable for more than 10 years,” he said.

We also tested the Zero Flip as a primary device for about three weeks. We can confirm the durability of the phone. However, after using the device continuously for a few days, we noticed that the hinge of the phone had become a bit loose. This isn’t on the durability of the phone, but it is an important observation from our review experience. You can read about it in detail in our review.

What will happen next?

Now that Infinix has taken a big leap and explored the foldable market, we’re interested to know what they’re working on next. On the hardware front, the Infinix CEO says that the company is planning to launch a technology that will help your phone change colors. The company is working on color shift technology, which will give users the option to change the color of the rear panel through a dedicated button on the phone. “This is a work in progress, but we aim to bring a technology that will change the color of the rear panel at the click of a button. So, users will have the option to choose from 10 colors, which will be the color of the day”, says Kapoor.

We also asked the Infinix CEO about the company’s plans to launch a foldable like the Samsung Galaxy Z Fold. He said: “Right now, we have launched our first flip. We are expecting a good response, but the results are still awaited. So, I would say, Infinix Zero Flip is just a start and if everything remains in place, we will take the next step.