Flow, a new AI-operated tool designed for film production and creative video production has been introduced in Google I/O 2025. Some of the most advanced AI models of the platform Google-Veo, IMAMENI and Gemini-bring together and are designed to help produce high-quality cinematic scenes with minimal attempts. It provides a way to bring ideas to life quickly, without the need for large teams or heavy editing tools. According to Google, the flow is created by “and for creatives” and is already being used by a small group of filmmakers to find out what the AI ​​can bring to the production process.

Early adopters include prize -winning filmmakers such as Dave Clarke, who used the flow to develop their short film freelancers, a story about two estranted adopted brothers. Henry Dabrez, which is known for technology and art, created a kitune with VO2 and is now working on electric pink. Jani Lau, a director who discovered digital stories, is using flow for dear stranger, a film about love in parallel world.

Flow video generation, scene editing and asset control connects in a field. It supports various ways to create video, including starting with text details or making shots around existing scenes. Users can upload characters, objects or visual references to help guide AI and keep the view consistent in many clips. They can still change the image from one scene to another depending on one scene to another. The purpose of these features is to feel more connected to storytelling, especially for those working on long or more detailed projects.

One of the main highlights is the scenebuilder, which helps the creators to edit and expand their shots. This allows infections to feel natural and functions and flows smoothly from one moment to another. Flow also includes camera control, making users more on angle, speed and approach. This puts a more creative direction in the hands of the user, rather than fully relying on the automated options of AI.

To help manage large projects, the flow includes equipment for organizing property and signals. Google has introduced anything called Flow TV – a showcase of the clip made with flow, where users can see shared projects, can see the indications used and know how different effects were obtained.

Currently, there is a flow to customers of Google’s AI Pro and AI Ultra Plan in the US. The Pro Plan offers major features and access to 100 generations in a month, while Ultra users have high border and early access to VO3, supporting environmental sounds and character dialogue.

While the flow is still in its early stages, Google says that it wants the tool to tell stories in future – film, advertisement, education and more. It is expected to be more updated in the coming months as the tool rolls out for a broader group of users.