Have you ever heard of the concept of digital condom? Seems a bit unrealistic, doesn’t it? But German condom brand Billy Boy, in collaboration with advertising agency Innocean Berlin, has actually done it. He created CAMDOM, an app designed to protect users from having their private moments recorded without consent. The app is launching just in time for Sexual Health Awareness Month and aims to provide a new kind of protection in the digital age.

How does camdom work

So, how does this “digital condom” work? CAMDOM is easy to use—almost like slipping on a regular condom, but for your phone! Before intimacy, both partners hold their phones close and swipe down on the app, which locks the camera and microphone using Bluetooth. This simple swipe disables all recording functions, keeping things private. And if someone tries to deactivate the lock midway? An alarm sounds to prevent any secret recording.

Why was CAMDOM created?

With smartphones everywhere, it’s easier than ever to take photos or record video of someone without their consent – ​​a problem that’s only growing. Once private material is leaked online, it is almost impossible to recover, and the emotional impact on victims can be severe. Billy Boy and Innocean Berlin developed CAMDOM to solve this very issue, creating a layer of digital security to keep intimate moments safe.

Billy Boy has been protecting people in the physical world for years, but this app is their first step into digital security. Alexander Straumann, Brand Manager at Billy Boy, explains, “We’re known for providing real-world protection, so we thought, why not extend that to the digital realm? CAMDOM helps block what a regular condom can’t prevent – ​​non-consensual recording during private moments.

To promote CAMDOM, Billy Boy and Innocean Berlin are running a campaign on social media, including engagements with influencers, podcasts, and advertising in high-traffic venues such as nightclubs and universities. Right now, CAMDOM is available on Android, with an iOS version coming soon.

In today’s always-online world, CAMDOM is a new way to ensure privacy, adding a layer of security that goes beyond physical security. It’s a high-tech twist on security for a generation that values ​​both intimacy and privacy.