From Hiramandhi to Shogun: Decoding the global rise of Asian content
Asian content is dominating the global stage in 2024, with shows like Heeramandi, Shogun, RRR and Parasite attracting audiences around the world. Their success highlights changes in the entertainment industry while showcasing the power of Asian storytelling.

Reflecting a sea change in the landscape of the entertainment industry, Asian content has taken the global stage by storm. From historical dramas to action-packed epics, shows and movies like Heeramandi, Shagun, RRR and Parasite have captured the imagination of audiences across all continents. These productions, which are deeply rooted in their cultural contexts yet resonate universally, demonstrate the power of Asian storytelling to transcend linguistic and geographical barriers.
Hiramandi: A diamond market
Heeramandi has taken the global and regional entertainment landscape by storm, becoming one of the most talked about shows of 2024. After its release, it ranked at number 4 on the global list of most searched shows, indicating its immense popularity and intrigue. In Pakistan, the series achieved an even bigger milestone, emerging The most searched show of the year. This remarkable achievement underlines the cultural resonance and widespread anticipation around the project.
Set in pre-independence India, Heeramandi explores the lives of prostitutes navigating love, betrayal and power in a politically tumultuous era. Created by renowned filmmaker Sanjay Leela Bhansali, the series is praised for its complex story, gorgeous visuals and nuanced portrayal of marginalized communities. Bhansali’s distinctively lavish style, coupled with the entertaining narrative, has enthralled audiences around the world, establishing Heeramandi as a cultural phenomenon.
Shogun
Emmy-winning series Shogun 2024 also caught the attention of the global audience and ranked 5th in the global most searched list. It peaked at number four in Canada and number six in the United States, demonstrating its widespread appeal.
Acclaimed for its breathtaking cinematography, authentic depiction of feudal Japan, and compelling narrative, Shogun received immense love and critical acclaim. Its accolades, including multiple wins at the Emmys 2024, underline its impact as an excellent blend of historical drama and storytelling ability that connects deeply with audiences around the world.
RRR
The epic action-drama RRR directed by SS Rajamouli has achieved extraordinary global popularity crossing cultural and linguistic boundaries.
The film, released in 2022, enthralled the audience with its high-octane action sequences, breathtaking visuals and an emotionally charged story. Set against the backdrop of India’s struggle for independence, it follows fictional versions of two revolutionary leaders portrayed by Ram Charan and Jr. NTR, whose stellar performances have earned praise worldwide.
The film’s energetic soundtrack, particularly the Oscar-winning song, Natu Natu, became a cultural phenomenon, inspiring dance challenges and celebrations across continents. The unprecedented success of RRR on streaming platforms, coupled with its dramatic wins in international markets like the United States, Japan and the UK, has cemented its place as a landmark in Indian cinema, ready to compete on the global stage. Demonstrates his ability.
parasite
Directed by Bong Joon-ho, Parasite became a global phenomenon for its excellent storytelling and sharp social commentary. The film, which mixed elements of dark comedy, thriller and drama, appealed to audiences around the world by exploring universal themes of class inequality and human ambition.
Its critical acclaim culminated in it making history at the 92nd Academy Awards, where it won four Oscars, including Best Picture – the first non-English language film to achieve this feat. This historic win highlighted South Korean cinema on the global stage and sparked renewed interest in international films.
Parasite’s universal appeal, coupled with its gripping narrative and cultural specificity, has cemented its place as a cinematic milestone that transcends language and boundaries.
Another show that deserves an honorable mention is Squid Games starring Lee Jung-jae. The craze for the show spread across the world, enthralling audiences with its entertaining storyline and intense challenges. Its unique blend of survival drama and social commentary turned it into an overnight sensation, spawning countless discussions and fan theories. The second season of Squid Game is also coming And streaming will start on Netflix from December 26.
The global success of Heeramandi, Shogun, RRR and Parasite has marked a turning point for Asian content around the world. With powerful stories, stunning visuals and authentic cultural depictions, these productions showcase the region’s storytelling talent.
As they won both critical praise and audience love, they subsequently opened the doors to more diverse voices in global entertainment, setting the stage for future cross-cultural stories.