Flipkart Group’s new Unified Payments Interface (UPI) app, Super.Money, has officially launched, marking a significant milestone more than a year after it split from Walmart-backed fintech, PhonePe. Currently in beta mode, the app is initially available to only 100,000 users. You can download Super.Money from Google Play Store.

Rewards and benefits

A special feature of Super.Money is that it promises up to 5 percent “real cashback” on transactions. Unlike many other financial apps that offer “useless rewards”, Super.Money focuses on providing real benefits to its users. The app is designed to provide “credit with the speed of UPI” in partnership with Utkarsh Small Finance Bank. Additionally, Axis Bank and IndusInd Bank are listed as banking partners, which adds to the reliability and credibility of the new app.
Super.Money aims to provide a streamlined user experience (UX) and substantial rewards for every transaction. The company intends to revolutionize the way people engage with and consume financial services, constantly assessing customer feedback to improve the product.

how it works

Super.Money is built on the robust UPI infrastructure, allowing users to make instant bank-to-bank transfers using their smartphones. The app seamlessly integrates with existing bank accounts, providing a seamless and efficient payment experience. Users can enjoy fast, secure transactions while earning real cashback on their spending.

Prakash Sikaria, Founder and CEO of Super.Money, expressed his gratitude for the enthusiasm and interest in the app. He highlighted that the digital payments and financial services landscape is rapidly evolving, offering incredible opportunities for innovation. Sikaria mentioned that Super.Money aims to democratise access to financial services, which is in line with the government’s vision of financial inclusion.

how to set up

Setting up Super.Money is very simple:

–Download the app: Go to Google Play Store and download Super.Money.
–Register your mobile number: Use the mobile number linked with your bank account to register.
–Link your bank account: Select your bank from the list of supported banks and follow the prompts to link your account.
–Set UPI PIN: Create UPI PIN for secure transactions.
–Start transacting: Once setup, you can start making payments, transferring money, and earning cashback.

In July last year, Flipkart announced a partnership with Axis Bank to offer loans of up to Rs 5 lakh to its customers. The company also has a loan program for merchants, further expanding its financial services. In December 2022, PhonePe, the largest UPI app in India, which processes nearly half of the transactions on the network, announced the separation of its full ownership from Flipkart.

The launch of Super.Money reflects Flipkart’s continued innovation in the financial technology space. With its focus on real cashbacks, user-friendly experience, and strong partnerships with established banks, Super.Money aims to attract users seeking better rewards and a seamless financial service experience. As the app receives feedback and evolves, it will be exciting to see how it shapes the future of digital payments in India.
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