Elon Musk is preparing a new way to earn revenue for its artificial intelligence company, XAI. He is planning to show advertisements inside the answers given by his chatbot, Groke. Speaking during a livestream conversation with advertisers on X, Musk said that advertisements may appear when a user asks questions about a problem, and the chatbot can suggest products or services that solve it directly. According to him, this approach will allow advertisements to be more useful and relevant rather than just a campaigner.

Musk said that the scheme is also associated with covering the huge costs of running the grouke. The AI system depends on powerful and expensive chips, which is known as graphics processing units (GPU) to operate.

He said, “Our focus so far has been on making Groke the smartest and most accurate AI in the world, and I think we have achieved it to a great extent. Now we have to find out how to pay for those expensive GPUs,” he explained. However, when the advertising facility is launched, they did not share.

He also mentioned that advertisements would have to meet some quality standards on X and within the suggestions of Groke. While each advertisement does not need to be an excellent work, Musk said that it should not be unpleasant to see or harm the user experience.

Groke was built by XAI and became part of X earlier this year. Since then, two Kasturi -owned companies have been working together, in which the groke is being integrated into the features of X. During the advertiser session, Musk highlighted the new AI-based tool that would help brands on X more easily to create and manage campaigns. In his view, Groke can already help advertisers upload an advertisement and allow AI to handle the rest of the process.

Announcement comes during a sensitive time for the X advertising business. The forum has faced challenges in placing brands after repeated disputes related to material moderation. Linda Yacarino, who became CEO in 2023 to restore the Advertisor Trust, resigned after difficulties in stabilizing advertising revenue last month. Musk’s direct outreach for advertisers seems to be aimed at rebuilding confidence, X authorities assured that brand safety will be a top priority for all advertising placements, including Grake.

Groke has made its part of negative publicity. In recent months, XAI had to apologize after an update, from which Chatbot posted aggressive material on X. Musk did not ignore these issues, but insisted that Groke is unmatched in intelligence and accuracy compared to other AI chatbots.

When the advertisements begin to appear in the answers of the groke, no specific timelines have been set, but Musk’s comments show that it will be an important part of the company’s business strategy. If the plan proceeds, it can give advertisers a more targeted way to reach users, while XAI helps cover the large operating costs required to run advanced AI models.